迪士尼乐园落户上海,应该已成定局。早在十年前,香港与上海争建迪士尼,我曾着文大泼冷水,今天更加坚持这个观点。主要原因是,迪士尼这种美式文化,已经落后,在五六十年前是新鲜事物,今天再靠几只米奇老鼠来赚钱,也许小孩子们看腻了吧?
法国的迪士尼已经不济,香港的迪士尼连年亏蚀,甚至被本土化的海洋公园爬头。上海当局不仔细研究这种美式文化的大趋势,再去淌这趟浊水,实在令人叹息!
迪士尼乐园已经老化,如果不,为什么许多旅游事业大国,欧洲的西班牙、意大利、亚洲的印度、泰国不去引进?
中国的乐园式的游乐场够多的了,但未闻有哪一家兴旺而赚钱的。重复又重复,缺乏新意,这是引不起游客青睐的主要原因。
有说香港迪士尼建成以后,内地来港游客增加三成。开头可能有这个「三日鲜」的效应,但现在呢,恐怕没有太多专门来游迪士尼的吧。内地来港游客,主要是为购物,专门为游迪士尼的,相信微不足道。
迪士尼和香港、上海合作建园其实就是卖一个「品牌」。这个品牌值多少,你有求于他,要价便高,其实品牌价作不得准。上海方面,认为当前美国经济下滑,是对迪士尼压价的好时机,是否如此,要看上海方面的「迫切需要」。香港当年与迪士尼谈判,处于下风。原因是香港当年正经历金融风暴,希望建个迪士尼来「冲喜」,争取内地游客。与迪士尼谈判,有求于他,因而条件对港方十分不利。其实争取内地游客,不在乎有一个迪士尼,而是在于内地放宽了各省各市来港自由行的政策。如今尾大不掉,再扩充也是香港的损失。上海方面,不以港为鉴,仍然有求于他,结果如何,未可逆料。
disneyland in shanghai, should have entrenched. over ten years ago, hong kong and shanghai, and i have built disneyland against a larger, more, threw on this view. today. the main reason is that the american culture, disney, in 50 years ago is behind the new things, only by a few again today, maybe make mickey mouse children got tired of watching?
france has been losing, hong kong disneyland, even half year disneyland localization of marine park climb. shanghai authorities not carefully study the american cultural trend, then it could go over, it's sigh!
disney has aging, if not, why many tourism, europe's spain, italy, india, thailand, not in asia to introduce?
china's paradise type playground enough, but no one which the money. over and over again, it is the lack of originality, by tourists.
hong kong disneyland is said to port after completion, the mainland tourists increases 30%. the "three days beginning may have fresh" effect, but now, i'm afraid not much dedicated to swim the disney. mainland tourists to port, mainly is for shopping, specially for swim disney, believe insignificant.
disney and hong kong and shanghai cooperation is actually selling a garden "brand." the brand value, how much do you want for him, then, is not allowed for brand value. shanghai aspects that the current economic slowdown in america, it is the good opportunity, disney demand to see whether, in urgent need of "shanghai". with the hong kong disneyland negotiations, disadvantage. reason is that are experiencing financial turmoil in hong kong, hopes to build a disney chongxi ", "to mainland tourists. he talks with disney, particularly, unfavorable conditions of listings. actually, care for mainland tourists a disney, but in inland provinces cities to port relaxed freedom done policy. nowadays, then tail large expansion is hong kong's loss. in shanghai port, not as a result, he still want how, unable to expect.