作文一:《英语广告作文》5000字
英语广告作文
篇一:双语作文:广告之我见 My View on
Advertisement
Advertisements are everywhere in this world. Through advertisement, people know about a product. Some people think that advertising is generally helpful, while others feel it is annoying. In my opinion, advertisements have both advantages and disadvantages.
广告无处不在。通过广告,人们了解产品。一些人认为广告会
有所帮助,其余的人则认为广告很烦人。在我看来,广告有好有
坏。
On one hand, advertisement provide us with the most direct, prehensive and detailed information. With advertisement, people can know where the products are available, when we go shopping, we can use the advertisements on TV to know the products effects and prices, it can save some time and money. Some advertisement can even provide entertainment. Some slogans of the advertisements are quite funny and full of positive energy.
一方面,广告为我们提供了最直接、全面和详细的信息。通过
广告,人们知道哪些产品好,当我们去购物时,我们可以通过电
视上播放的广告来了解产品的功效和价格,这样可以节约时间和
金钱。一些广告甚至可以提供娱乐。它们的广告语一般都很有趣
且充满正能量。
On the other hand, advertisement can be harmful. Sometimes, they are misleading and cheating. Some advertisements just full of empty words and the consumers will fall for them. Some advertisers just care about money making, they like to exaggerate the benefits of the goods so that they can gain more profits. Thus, we should pay attention to such kind of advertisements.
另一方面,广告也可能会造成危害。有时候,它们会误导和欺
骗消费者。一些广告中充满了空洞的保证,消费者很容易上当受
骗。一些广告商夸大产品的功效只为了赚更多的钱。因此,我们
应该对这样的广告提高警惕。
To sum up, consumers should be a wise shopper. Do not fall for the fake products. And the governments should do somethings to protect our rights.
总的来说,消费者应该理智。不要被虚假广告蒙骗。政府该做
些什么来保护我们的权益。
更多英语学习方法:企业英语培训
篇二:商务英语关于广告的作文
How we try to make a real advertising?
To make an advertising is not a easy job, and in fact very
challenging for us green hands. But we are all interested in this target, So we think about the strategy carefully and seriously.
In our opinion, the foremost thing we should consider is what’s
the goods that producer wants us to introduce and what is the requirement they put forward. That is to say, we must build the concept of the goods firstly. We choose the yellow sports car as our leading role in the adverting. It is a very special goods we think. And we make our adverting strategies by analyzing those features and point of sale. First of all, the car is really a luxury, thus the target customers should be the rich. What’s more, the most obvious
feature of the sports car is its classical design. Also the point that it is hand-finished is also significant to absorb people who seek old style to buy it. Then, the car is available in both coupe and soft-top versions. This feature is about its special function.
After the preparation, we decide use “classical” and “splendid”
to mark the sports car. And the content is that the honorable car es from the past to the future. We plan to use several scenes of streets in different ages including the Europe in 1950s, the modern city and the future city. The brilliant sports car will drive through these places. Last but not least, the slogan is “Classic is forever.”
篇三:广告的优缺英语作文
Advantages and Disadvantages of Advertising
Nowadays, advertising has bee a big industry and exerts a great influence on our life in both positive and negative ways.
On one hand, advertising has many advantages. To start with, advertising is informative and makes our life more convenient. It provides the customers with a quick access to the product needed and helps them make better choice about what to buy. Secondly, the ads of fashion always introduce the uping styles to people who are in their quest for identity so that they can stay in fashion. Besides, advertising brings about petition among advertisers, which can not only urge them to improve the quality of their products, but benefit consumers in some degree as well. More importantly, public service ads can raise awareness of pressing social issues of the day such as education, drug abuse, drunk driving, environmental protection, etc. and stimulate individuals to take positive action.
On the other hand, advertising also has many disadvantages and is widely criticized not only for the role it plays in selling products but also for the way it influences our society. In order to attract more people’s attention, in many cases advertising presents some untruthful information about products so that consumers are easy to be misled or cheated. What’s worse, it adversely affects our
value system because it suggests that the means to a happier life is
the acquisition of more material things instead of spiritual or intellectual enlightenment. As a result, we tend to do many things which are a waste of many.
(转载自:.BdfQy.Com 千 叶帆 文摘:英语广告作文) In
conclusion, every coin has double sides. If we are not in plete control of advertising, we can feed off the benefits it offers better and avoid being misled by the false information. Always remember that we’re masters of our life rather than mindless followers of advertising!
作文二:《广告---英语四级作文》1100字
Advertisement
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
There are many ways to advertise and ‘ads’ e in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms..
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
作文三:《广告英语作文》2700字
The advantage and disadvantage of the advertisement 英文,中文翻译,请见上面。
Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.
(from domestic s to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement.
The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.joozone.
However, we cannot belittle the disadvantages of the ads.
①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them.
②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.
It’s high time we took urgent and effective measures to curb this phenomenon.
①Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management.
②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned.
③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in
2.Work as an ads creative person
Advertisment has been called On one hand, advertisements give us
information about things to buy. They make it
easier for us to choose the best product. Also,
some advertisements are beautifully designed
and pleasant to look at.
But on the other hand, they can make trouble
for us. First, most advertisements look attractive
and they persuade us to buy things we don’t need
at all.
This is especially bad for young people. They are
not making money yet. So they have to ask money
yet. So they have to ask for money from their
parents. Sometimes they buy lots of junk food
because the advertisements look delicious. This is
not healthy for them. What’s more, some
advertisements don’t tell the truth. Many people
find themselves cheated after using certain
products.
In short, advertisements have pros and cons.
As young students, we should learn to deal with
作文四:《短篇英语作文:广告》900字
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Advertisements「广告」 Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements. It is true that in economic activities advertisements play an important role. They tell people about new products and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting
在现代社that advertisements can help us, we should also beware of them from time to time.
会中,广告随处可见,它们出现在电视萤光幕上,在报纸和杂志上也占有显著地位。它们展
示或画在墙上,甚至在公车上。说实在的,今天在公共场所,很难没有广告。 广告在经
济活动中,确实扮演了重要角色。它们告诉大众新产品,并且有助销售。不幸的是,有些广
告不诚实,它们千方百计欺骗消费者,因此,我们固然承认广告能帮助我们,但我们也要时
常对它们小心。
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作文五:《英语作文有关广告》3200字
英语作文有关广告
Nowadays advertisements are everywhere.
I think advertisements have both good and bad
effects on young students.
On one hand, advertisements give us
information about things to buy. They make it
easier for us to choose the best product. Also,
some advertisements are beautifully designed
and pleasant to look at.
But on the other hand, they can make trouble
for us. First, most advertisements look attractive
and they persuade us to buy things we dont need
at all.
This is especially bad for young people. They are
not making money yet. So they have to ask money
yet. So they have to ask for money from their
parents. Sometimes they buy lots of junk food
because the advertisements look delicious. This is
not healthy for them. Whats more, some
advertisements dont tell the truth. Many people
find themselves cheated after using certain
products.
In short, advertisements have pros and cons.
As young students, we should learn to deal with
------------------
Advertisement
Advertisements are forcing their way into peoples lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
There are many ways to advertise and ads e in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms..
However, advertising is not always truthful. A product is often
misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them
Living alone or Living with Roommates
Nowadays, there has appeared a heated discussion among the college students as to whether they should live alone outside the campus or live together with other roommates in the students dormitory. Opinions are divided over the matter.
Those who are in favor of Living alone maintain that it is very convenient to live by themselves. They can enjoy absolute freedom in a room of their own. They can have their own timetable without disturbing others. They are also free to equip the room with a personal puter so that they can have easy access to the Internet.
But others argue that living with roommates has attractions of its own. With several students sharing the same room, each persons experiences can be greatly enriched. They can learn a lot from talking to one another. By learning to tolerate the differences between individuals, they can bee more mature.
As far as Im concerned, I prefer to live with roommates because I love the feeling of belonging. Besides, it is a lot cheaper to live in a
dorm than to rent a apartment outside the campus.
作文六:《广告词英语作文》6100字
广告词英语作文
篇一:关于广告的英语作文
关于广告的英语作文
关于广告
Advertisements are getting their way into people's lives. People depend on advertisers in their daily lives because they are consumers. The advertisers are always manufacturers. Sometimes they are salesmen. Their merchandise needs advertising. Thus nearly every product is advertised. To some extent, good advertising means success while bad advertising can means failure.
There are many ways to advertise and 'ads' e in different forms. Newspaper carry advertisements. Some products are announced on TV and radio which have a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies are set up to furnish a variety of services for it.
篇二:英语作文广告
The (Advertising) Advertisement
Advertisements can be seen everywhere in modern society.在
现代社会中,广告随处可见,
no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. 无论身在何处你在城市周围,甚至在农
村,这是你很容易找到一个或两个标志的产品介绍。
They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.
它们出现在电视萤光幕上,在报纸和杂志上也占有显著地
位。它们展示或画在墙上,甚至在公车上。说实在的,今天
在公共场所,很难没有广告。
The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.(from domestic s to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement. 广告的内容可以关于任何东西:从卖电话到租
房,从治疗疑难杂症到办假证。,(从家用物品到大型机器、
从玩具到航天器) 毫不夸张的说,我们生活在一个广告世
界里。
It is true that in economic activities advertisements play an
important role. 广告在经济活动中,确实扮演了重要角色。
They tell people about new products and help promote sales.它
们告诉大众新产品,并且有助销售
The advantage of the ads is self-evident. 广告的优点很明
显。
Firstly, For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.
首先,对于商家而言,他们可以利用广告展示自己商品的
特点,以便抓住消费者的视线来获取利润。
Secondly, consumers can expect to have a best price by paring and contrasting the prices and specifications of the modity advertised by different suppliers.
其次,消费者可以期望有比较和对比价格和商品规格由不
同供应商的广告最好的价格。
However, we cannot belittle the disadvantages of the ads.然
而,我们也不能小视广告的缺点。
?To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ?太多
的广告会搞乱我们的生活并浪费我们宝贵的时间。它们打断
电视节目,塞满我们的信箱,损毁了我们对自然的欣赏代替
兴趣。人们通常对它们感到负担而不是满足。
Unfortunately some of the advertisements are not true. They cheat consumers one way or another.
不幸的是,有些广告不诚实,它们千方百计欺骗消费者,
Nowadays there are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
现在有一些虚假广告在社会上很多。他们造成了许多危害
社会。一般来说,他们的危害可以列举如下。
First, they exaggerate the functions of the goods they advertise and mislead consumers.
首先,他们夸大宣传他们的商品,误导消费者的功能。
Second , some advertisements contain obscene contents and bring about spiritual pollution.
其次,一些广告含有淫秽内容,带来精神污染。
?On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.另一方面,有些广告是非法的,传递错误
信息并意在欺骗那些想急于解决问题的人。
So, admitting that advertisements can help us, we should also beware of them from time to time.
因此,我们固然承认广告能帮助我们,但我们也要时常对
它们小心。
It’s high time we took urgent and effective measures to curb this phenomenon.
该到了我们采取紧急并有效措施来抑制这一现象的时候
了。
First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
首先,所有的广告必须严格检查由有关当局才公布。此外,
遭受严厉的惩罚必须对那些谁发布违法广告。
?Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned.
?任何利用广告欺骗消费者的人都应受到惩罚或入狱。
In conclusion, false advertisements must be eliminated in our society
总之,必须消除虚假广告在我们的社会
Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
只有把这些措施付诸实践,我们的社会才会被净化成一个
居住的天堂。
篇三:广告专业英语作文
Task 1
In my opinion, advertising is the tool for the business to promote their products and image or a non-profit organization to promote the concept.
In detail, the business advertises their goods and services to encourage people to purchase them, and sometimes, the corporation advertises themselv(来自:.bOthwIn. 博
威 范文 网:广告词英语作文)es to build up their image. And I
think that the above is “Commercial Ad”. There is another kind of advertising Which are used for promoting concepts(such as environment protecting, ethic…… ) by government or Non-Government organizations, It should be “Public Service Ad”.
Task 2
“Road to Lisbon” is my favorite advertising which belongs to Adidas. In this advertising, thirteen international soccer stars like Zidane、Beckham, who were hired by Adidas, took their motorcycle to Lisbon where the 2004 UEFA European Football Championship held. On the road, many people who were interesting in soccer participated in their
journey, and the soccer stars played soccer with all kinds of
people when they had a break. Finally, the stars arrived Lisbon together with a lot of people who were crazy with soccer and wanted to watch soccer game. In the end of Ad, the Adidas’
brand displays on the screen.
I’m a sports fans. I like many Ads made by sports goods pany like Adidas、Nike. But “Road to Lisbon” is my favorite Ad. It’s not because of many international soccer stars, but because the Ad shows that the soccer not only belongs to soccer stars, also belongs to each of us. And “Road to Lisbon” is a image Ad. In the Ad, Adidas didn’t promote its goods. Adidas
would like use the theme ---- European Football Championship ---- to establish its corporate image. And generally, It’s easier
for consumer to accept image ads.
作文七:《中考英语作文:广告》1400字
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彼得的服装店开张了。请根据提示写一则广告。
Come to, T-shirts (in all colors), sweaters (orange), shoes (green), cheap
Come to Peter's Clothing Store. Do you like T-shirts? Do you like them cheap? We have T-shirts in all colors at ? each. Do you need sweaters and shoes? We have orange sweaters for just ?! And green shoes for just ?. And that's not all. Can you believe it? Come down to Peter's and see for yourself!
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作文八:《英语作文广告》3400字
The (Advertising) Advertisement
Advertisements can be seen everywhere in modern society.在现代社会中,广告随处可见,
no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. 无论身在何处你在城市周围,甚至在农村,这是你很容易找到一个或两个标志的产品介绍。
They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.
它们出现在电视萤光幕上,在报纸和杂志上也占有显著地位。它们展示或画在墙上,甚至在公车上。说实在的,今天在公共场所,很难没有广告。
The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.(from domestic s to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement. 广告的内容可以关于任何东西:从卖电话到租房,从治疗疑难杂症到办假证。/(从家用物品到大型机器、从玩具到航天器) 毫不夸张的说,我们生活在一个广告世界里。
It is true that in economic activities advertisements play an important role. 广告在经济活动中,确实扮演了重要角色。 They tell people about new products and help promote sales.它们告诉大众新产品,并且有助销售
The advantage of the ads is self-evident. 广告的优点很明显。
Firstly, For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.
首先,对于商家而言,他们可以利用广告展示自己商品的特点,以便抓住消费者的视线来获取利润。
Secondly, consumers can expect to have a best price by paring and contrasting the prices and specifications of the modity advertised by different suppliers.
其次,消费者可以期望有比较和对比价格和商品规格由不同供应商的广告最好的价格。
However, we cannot belittle the disadvantages of the ads.然而,我们也不能小视广告的缺点。
①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ①太多的广告会搞乱我们的生活并浪费我们宝贵的时间。它们打断电视节目,塞满我们的信箱,损毁了我们对自然的欣赏代替兴趣。人们通常对它们感到负担而不是满足。
Unfortunately some of the advertisements are not true. They cheat consumers one way or another.
不幸的是,有些广告不诚实,它们千方百计欺骗消费者,
Nowadays there are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
现在有一些虚假广告在社会上很多。他们造成了许多危害社会。一般来说,他们的危害可以列举如下。
First, they exaggerate the functions of the goods they advertise and mislead consumers.
首先,他们夸大宣传他们的商品,误导消费者的功能。
Second , some advertisements contain obscene contents and bring about spiritual pollution.
其次,一些广告含有淫秽内容,带来精神污染。
②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.另一方面,有些广告是非法的,传递错误信息并意在欺骗那些想急于解决问题的人。
So, admitting that advertisements can help us, we should also beware of them from time to time.
因此,我们固然承认广告能帮助我们,但我们也要时常对它们小心。
It’s high time we took urgent and effective measures to curb this phenomenon.
该到了我们采取紧急并有效措施来抑制这一现象的时候了。
First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
首先,所有的广告必须严格检查由有关当局才公布。此外,遭受严厉的惩罚必须对那些谁发布违法广告。
②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned.
②任何利用广告欺骗消费者的人都应受到惩罚或入狱。
In conclusion, false advertisements must be eliminated in our society
总之,必须消除虚假广告在我们的社会
Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
只有把这些措施付诸实践,我们的社会才会被净化成一个居住的天堂。
作文九:《高考英语作文广告》2600字
( 九 ) 广告
写作指导
随着商品经济的迅猛发展,广告业也越来越发达,广告是各企业用来宣传其产品,各服务行业用来宣传其服务和手段之一,为了宣传有效,其形式多样,文字生动、有趣,且图文并茂。在此,我们主要列举一些文字广告。
精选范文
①
SANQUAN APARTMENT(公寓)
Offers you a fortable and safe home at reasonable rates ready for lease(租借).
·Next to the Landmark Building and opposite to the Lufthansa Centre with river view. Indoor swimming pool, tennis court, gym, bar, restaurant, etc.
·Central air-conditioning(中央空调)24 hour hot water supply+
widest choices of TV channels(电视频道).
·Unit sizes range from 33 sq.m to 120 sq.m with various furniture choices.
②
Marvelous Acrobatics(唐人百戏)
“Chinese Soul, a grand variety show performed by the famous China Acrobatic Circus and specially packaged for foreign visitors in China, features Marvelous programs which won gold medals at well-known domestic and international acrobatic contests. Integrating superlative acrobatics will be the finest ancient Chinese dancing, Kungfu, opera, national music and so on.
Location: (地址)Tiandi Theatre. 10 Dongzhimen Nandajie.
Time:19∶15 Aug. 28~Sep. 1
Tel:65023984 64169893
③
LIDO PLACE FUN WEEKEND
50% off on rooms, all restaurants and bars, Lido lasmic Bowling center and Health Club at Holiday Inn Lido, Beijing.
CHILDREN DISCO PARTY with Clowns(小丑)
Puppet(木偶) and Magic Shows(魔术表演) from 3∶30 p.m to 6∶00 p. m. on Sep. 4th at the Freezer disco Bar KTV.
Children entrance ticket at RMB 25 including one soft drink.
Parents are entitled to FREE entrance!
For more information, please call:
Tel: No. 64376688
Address: Jichang Road, Beijing 100004
练习
①
汇园公寓(在亚运村)
准备出租,打特折,有3居室、4居室和复式结构。每日3.5元/平方米。 电话:(010)64992660,64910545
地址:亚运村汇园公寓M幢2020号
参考词语
公寓apartment
特折special discount
3居室3-bedroom suites
复式结构duplicate suite
②为纪念中华人民共和国成立50周年,将举办以《祖国万岁》为题的中华收藏工艺品展览。大约600件工艺品将在北京展出,欢迎艺术专家及收藏家惠顾!
本次活动由北京工艺品进出口公司、江苏工艺品分公司主办
日期:1999年8月31日到9月10日
时间:8:30a.m. to 5∶15 p.m.
地点:中国世界贸易中心第三展厅
电话;(010)65686649,65052266转5604
参考词语
……万岁 long live
周年anniversary
中华人民共和国成立
the founding of the People's Republic of China
工艺品arts&crafts
进出口公司Import& Export Co. Ltd
③
香港驻北京的国际诊所
自从香港驻北京的国际诊所开业6年来,形成了完整的网络服务,服务范围从一般的治疗到特殊治疗,从健康保健到医疗服务。
诊所有66位能有效地解决难题的人才,诊所还能在美国、日本提供服务。 凡是有健康问题的人可通过以下方式联系:
电话:(010)68012288—2345或2346
传真:(010)68023426
邮编:100027
地址:3/F,北京朝阳门北大街2号香港澳门中心
电子邮件:hkbjimc@ public. bta. net.
参考词语
国际诊所 international medical clinic
形成服务网络to establish plete service network
专业人才specialist
④
本世纪最后的最佳时机
要接待数百万来自世界各地游客的’99昆明世博会,不只是植物、花卉的展览,这次世纪之末的博览会是一次你不可错过的商业良机。
提供’99世博会的综合报道,将于5月1日到10月31日用中、英文同时出版,这对外国商人和游客是一本必读的周刊。这多彩的周刊给你提供一个大舞台,在这个大舞台上,你将会引起世界范围的关注。
《博览周刊》小型报16到24页,将从4月18日到11月1日发行30期,由中国日报社每星期一在北京、昆明、上海、广州出版发行。
广告特刊联系地址:昆明市人民西路楚雄大厦5层
联系人:卢岚、张旗
电话:(0871)8321620
传真:(0871)8321620
电子信箱:yunnan@China daily. .
作文十:《广告英语作文》4000字
politeness principle theory In English advertising
we often found many advertising closely related with the politeness principle theory in English advertising. The politeness principle theory is point that the impolite information to the minimum degree express abate under the same conditions.
Leench put forward that the politeness principles make up of six criteria,they are Tact maxim,Generosity maxim,Approbation maxim,
Modesty maxim,Agreement maxim,Sympathy maxim.Leench suppose ,the
polite phenomenon in language is these standards interact to produce joint effect.
The first principle is Tact maxim,It means that it increase the benefit
to others, reduce the others' pay. For example,the advertising ‘now,four
Seasons luxury in a village rental.’And the another one which also is renting
and leasing vertising is ‘better than a holder.Luxury suites,elegantly
furnitured with daily maid & linen service.Complimentary membership for Pool &Health Club.Available on long or short term leases. ‘ Two ads as to
the audience showed consumers will get the greatest benefit.when you rent or buy the house, you can get the good service and enjoy a fortable environment.
The second rule is Generosity maxim,It is the meaning of decrease as
far as possible to their own benefit, for their pay increase. We often find English advertisement which depreciate advertising usually use that criteria.
For example,’ All for Sales. 80%/70% off.’and’ Sale! Up To $3 Off.’they all
propaganda sales and Merchants pay below cost or lose sales.They publicize that they really made a great concession and pay.it will make consumer thinks and fell it get great benefits. But the price of products is not to go down too much, it is just a strategy which businessmen use.
The third rule is Approbation maxim.. it is also use widely and it is very in our daily life ,It means that it raise pintentionally the products or a part of products’ advantages of the advertising. For example, a perfume
advertising says to ’the most unforgettable in the world wear revlon’and
‘sensual,woody,floral.The women’sfragarance that evokea the timeless
essence of fomance.Romance was created for the woman who believes in true love,affection,warmth and toge therness.’ It praised this scent sensual,
woody, with floral and propaganda says women use this type of perfume can embody romantic essence.
There is famous advertising around the world, ‘W e re only Number 2.
We try harder’. It is a trucking panies advertisement. Just started to build, the pany behind other large panies,so they propaganda that
they are only Number 2. So it can easily get consumers recognition.. when the pany bee the Number 1 in which area, it still stuck to publicize
this AD.It make consumer think this pany modest and it will improve their service quality..this ad use the fourth maxim which is Modesty maxim.
The fifth rule is Agreement maxim.It is also very important of ads.it often use the consumers identificated of an object to Identificate some advantage of products.such as that ad ‘Stay on top of your shipping needs
Greeter profitability through greater efficiency.’and ‘We expect a lot of
ourselves. You can, too.’ They all make consumers to approve such
services.
The last principle is sympathy maxim . He is showing the shortings of person or object to get consumers sympathy and resonance. Finally it will propaganda the product or service can help you. There is a brand fitness equipment’ad which is’ No body is perfect’.It tell all people that all
people’s body is not perfect,but our product will help you to make your body change better . Of course it also have many examples, I just remember little.
In short, these six principle is our daily life can often find.they also have their rules, Whichever principle, if we can use it very good in English
advertising, it will be plays a large role for product sales,
班级:110126A
姓名:杨赵华
学号:12010126001