作文一:《分析论述类范文》18000字
毕 业 论 文(设计)
题 目 淘宝网成功因素分析
指导老师
专业班级 电子商务20073
姓 名
学 号 20072025321
2009 年5 月30 日
摘 要:在我国C2C市场中,淘宝网后来居上,在短短两年多的时间里,超越了业内的领先者eBay易趣。分析其竞争策略,可为业界提供有益的借鉴。本文以实例为证,阐述了淘宝网的成功因素。全文分为五个部分,首先介绍了C2C发展的现状和淘宝网的概况;然后从营销策略、安全体系、支付体系、客户需求等各个方面分析了淘宝网的成功因素;接下来对淘宝网存在的问题进行了阐述,并提出了相应的解决方案;最后对淘宝网的前景进行了展望。
关键词:C2C;淘宝网;竞争策略;支付安全;营销策略
目 录
引言 ................................................................. 1
1 国内C2C发展概况 ................................................... 1
1.1 C2C模式概述 .................................................................................................... 1
1.2 C2C电子商务发展的宏观环境 ........................................................................ 2
1.3 我国C2C电子商务市场交易状况 ................................................................... 3
1.4 我国C2C市场面临问题 ................................................................................... 4
2 淘宝网概述 ......................................................... 4
2.1淘宝网——专营个人交易 ................................................................................ 4
2.2淘宝网经营现状 ................................................................................................ 7
3 淘宝网成功因素分析 ................................................. 8
3.1淘宝网的营销策略分析 .................................................................................... 8
3.1.1免费策略 ................................................................................................... 8
3.1.2红包策略 ................................................................................................... 9
3.1.3市场推广策略 ........................................................................................... 9
3.1.4广告策略 ................................................................................................... 9
3.2安全信用体系分析 .......................................................................................... 10
3.3支付体系分析 .................................................................................................. 10
3.4从客户需求的角度分析 .................................................................................. 11
3.5 强强联合策略 ................................................................................................. 12
3.6网购市场的快速发展提供了良好的环境 ...................................................... 12
3.7正确的宣传策略 .............................................................................................. 13
3.8 淘宝网本身特色 ............................................................................................. 13
4 淘宝网存在的问题及解决方案 ........................................ 15
4.1 安全诚信问题及解决方案 ............................................................................. 15
4.2 客户服务问题及解决方案 ............................................................................. 15
4.3国人的消费习惯问题及解决方案 .................................................................. 16
5 淘宝网前景展望 .................................................... 18
结论 ................................................................ 21
参考文献 ............................................................ 22
引言
21世纪是一个以网络为核心的信息时代,随着计算机技术、网络通讯技术的不断进步,电子商务在全球范围内获得了迅猛的发展。C2C模式或B2C模式的网上零售,提供了丰富的商品信息,突破了时空界限,低成本、实时与全世界消费者沟通,实现了个性化营销,实时配送了数字化商品等优势,发展非常迅速。
淘宝网是一个非常出色的网络交易平台,是国内最大的C2C网站,自2003年5月10日成立以来,从零做起,短短半年时间内,会员数量就达30万,交易量1600万/月,达到了同类网站要用两年甚至更长时间所能达到的规模。淘宝网骄人的业绩,创造了互联网企业发展的奇迹。因此全面分析淘宝网的成功之道,总结其宝贵经验,对网上零售市场的健康发展有着重要意义。
1 国内C2C发展概况
1.1 C2C模式概述
C2C电子商务模式是指消费者(consumer)之间通过分类广告在电子商务在线交易平台上进行的个人商品拍卖方式。随着网络消费观念的普及,加上支持网上购物的各种条件日益改善,网上购物这一新型消费观念正逐渐被消费者所接受。作为目前我国电子商务的主要模式之一,近年来C2C电子商务模式高速发展,国内C2C市场的份额和交易量也在快速提高,然而,随着各种电子商务模式应用的深入,隐藏于其中的各种问题也逐渐凸显。
图1.1 C2C交易流程图
信息化是当今世界经济和社会发展的大趋势,以网络技术和多媒体技术为核
心的信息技术已经成为拓展人类能力的创造性工具,数字网络化社会的发展日趋成熟。随着网上电子商务、电子现金“数字货币”、网络移动通讯等新兴业务的兴起,网络的开放性、互连性、共享性程度的扩大,网络的重要性和对社会的影响也越来越大。C2C模式的产生以1998年易趣成立为标志,是一种个人对个人的网上交易行为。目前C2C电子商务企业采用的运作模式是通过为买卖双方搭建拍卖平台,按比例收取交易费用,或者提供平台方便个人在上面开店铺,以会员制的方式收费。虽然我国网民已经突破了1亿,市场规模巨大,但由于受一些条件的制约,我国的C2C电子商务仍然处于融资烧钱聚集用户阶段,并未形成成熟的盈利模式。零售电子商务的三个基本要素是信息流、物流与资金流,C2C已经基本解决,目前真正的难点在于交易信用与风险控制。
中国的C2C市场如今竞争激烈,狼烟四起。雅宝、酷必得、一拍网都已经被驱逐去竞争。购得乐、吸帖吧和客齐集正茁壮成长。市场内部竞争日趋激烈,外部夹击也日渐凸显。表1.1为国内C2C企业比较。
表1.1国内C2C企业比较
1.2 C2C电子商务发展的宏观环境
互联网发展的整体状况决定了C2C电子商务营销的成败。信息产业部最新数据显示中国网民数量达到1.72亿,中国是世界上信息通信业发展最快的国家之一。按照信息产业部“十一五”规划,到2010年,中国互联网用户数有望达到2亿,年均增长8%,普及率为15%。
目前,相关政府部门将不断改善中国互联网发展环境,完善互联网管理基础保障工作,建立互联网发展与安全保障相结合的管理机制,解决互联网骨干网网
间互联管理的问题。随着我国网民数和宽带上网人数逐步增加,“宽带经济”成为互联网经济的热点。
1.3 我国C2C电子商务市场交易状况
由中国互联网协会指导DCCI互联网数据中心主办的中国互联网市场数据发布会,其发布最新的《Netguide2008中国互联网调查报告》显示,2007年我国各C2C电子商务网站交易规模为410.4亿元人民币,较2006年增长90%。C2C模式一直是我国网上购物的主要形式,预计未来两年我国C2C电子商务网站的总营收规模将继续迅速增加。2008年C2C电子商务网站交易规模将达到678亿元人民币,增长率为65.2%,2009年交易规模将达到约1023亿元人民币。
根据iResearch艾瑞市场咨询最新推出《2007年第三季度中国网络购物市场监测报告》数据显示:淘宝市场份额突破80%,2007年第三季度的网络购物交易额规模达到152.8亿元,2007年整体实现“井喷”式发展,占C2C总体市场交易规模比例也达到了82%,较上个季度的78.7%上涨了3.3个百分点。排名第三的拍拍网,也加快了内部购物流程、商品分类包括与腾讯旗下业务整合的步伐,整体交易额较第二季度增长了63%,达到了9.8亿元,市场份额也由5.4%上升至7.1%,艾瑞咨询相信随着整合的逐步深入以及优化提升用户体验进行,拍拍网的交易额将继续保持快速增长。2007年第三季度中国C2C市场份额如图1.2所示。
图1.2 2007年第三季度中国C2C市场份额
1.4 我国C2C市场面临问题
1.4.1不是完全的C2C
中国的C2C市场并非真正意义上的C2C市场,而是B2C与C2C的混合市场。在这个市场中,商品除了以拍卖的形式定价,还有一口价,讨价还价等多种定价方式并存。这个市场再遭遇中国网民高速增长、消费者的口味在不断变化这个历史背景,使得原本就很复杂的市场更加复杂起来。在这个超级复杂的市场中做在线交易必须深刻了解市场需求,不断创新,随需应变才是成功之道。
1.4.2 盈利模式不突出
从世界范围看,目前C2C网站的收费主要包括交易服务费(包括商品登录费、成交手续费、底价设置费、预售设置费、额外交易费、安全支付费、在线店铺费),特色服务费(包括字体功能费、图片功能费、推荐功能费),增值服务费(信息发布费、辅助信息费)以及网络广告等。C2C网站开出来最终的目标就是为了盈利,我国电子商务不可能一直免费下去。各个企业也为此绞尽脑汁,如淘宝网一直努力探索新收费途径并尝试市场的反应(张楚,2007)。然而,2006年6月12日,在127 872票赞成取消、81 322票赞成保留的网民投票之下,淘宝网“招财进宝”这一备受争议的竞价排名服务悄然下线。淘宝网对C2C电子商务网站盈利模式的首次摸索以失败告终。如何在这个市场上探索出符合我国实际的盈利模式是各个电子商务商家不得不认真思考的问题。只有没有找到适合我国特色的盈利模式,这个市场上就没有真正意义上的胜利者。
2 淘宝网概述
2.1淘宝网——专营个人交易
淘宝网是国内首选购物网站,亚洲最大购物网站,由全球最佳B2B平台阿里巴巴公司投资4.5亿创办,致力于成就全球首选购物网站。
淘宝网,顾名思义——没有淘不到的宝贝,没有卖不出的宝贝。自2003年5月10日成立以来,淘宝网基于诚信为本的准则,从零做起,在短短的2年时间内,迅速成为国内网络购物市场的第一名,占据了中国网络购物70%左右的市场份额,创造了互联网企业发展的奇迹。
淘宝网首页界面图:
图2.1淘宝网首页界面图
2007年12月,淘宝网注册会员超5000万人,2008年全年成交额突破469亿,远超2007年中国网购整体市场总量。根据Alexa的评测,淘宝网为中国访问量最大的电子商务网站,居于全世界网站访问量排名的第22位,中国第7位。
淘宝网倡导诚信、活泼、高效的网络交易文化。在为淘宝会员打造更安全高效的商品交易平台的同时,也全心营造和倡导了互帮互助,轻松活泼的家庭式文化氛围,让每位在淘宝网进行交易的人,交易更迅速高效,并在交易的同时,也全心营造和倡导了互帮互助,轻松活泼的家庭文化氛围,让每位在淘宝网进行交易的人,交易更迅速高效,并在交易的同时,交到更多朋友,成为越来越多网民网上创业和以商友的最先选择。
淘宝购物方便快捷:在淘宝购物,只需一台电脑一个鼠标就可,或者选择支付宝付款,或者选择同城交易货到付款,而且凭借淘宝独家的聊天工具“淘宝旺旺”,更是为买卖双方提供了便捷的沟通方式。通过淘宝旺旺可以根据商品种类、所在地快速地寻找卖家以及商品信息,能够显示卖家的联系方式,更令人惊奇的是,可以立即与在线的卖家进行即时的交流,了解商品质量,进行价格协商。如果找不到卖家,还可以将自己的需求信息发布出去,坐等卖家上门。
阿里旺旺淘宝版界面:
图2.2阿里旺旺淘宝版界面
淘宝商品多样:将淘宝网数据与去年国内商业零售业企业的额统计数字进行比较,不难发现个人电子商务已经开始成为社会生活消费的一种重要方式。而且很多现实中找不到的商品、古玩珍藏品、绝版邮票、珍稀唱片也都能在淘宝淘到。
淘宝商品便宜:淘宝上的绝大部分商品都要比商店里面便宜,无论是汽车、房子还是普通的服装、手机、化装品,少至10%,多至淘宝“香港街“的香港名牌的商品的30%。
淘宝购物安全:为了创建更安全便捷的网络交易环境,淘宝设立了七重要安全防线。机制层面:1、支付宝安全交易流程,充分保障贷款安全及买卖双方利益;
2、“你敢付,我敢赔”,国内首创的全额赔付制度;3、用户信用记录,包括卖家注册实名人证、用户评价和积分体系以及支付宝交易的信用记录。技术层面:1、安全控件,有效防止黑客利用木马盗用会员账号;2、免费短信提醒,任何资金动
用都会短信通知用户,确保会员资金安全。管理层面:1、帐户监管,所有通过支付宝的贷款,都由支付宝的开户银行进行监管;2、网络警察,淘宝设立了国内唯一的专职的网络安全稽查机构,与全国公按网监部门密切合作,全程监控交易过程,为网络安全交易提供坚实后盾。
2.2淘宝网经营现状
网络在现代社会的普及性、重要性,已经不用再说了,而由网络衍生出来的,各种各样的新生事物更是层出不穷,网购就是其中之一,这一新生事物吸引了不少的网民们,网上开店、买卖东西,已经成为了一种时尚潮流,因此各种各样的网购网站也层出不穷,当当、易趣、拍拍等等,虽然淘宝仍然领先与其他网购网站,但是明显现在其领先的地位受到不断的挑战,如何继续领先下去,如何让更多的网民在‘淘宝’中来挖宝,这是淘宝网急需解决的问题。
1.淘宝网的主要经营业务,在电子商务上被称为C2C,即consumer to consumer,消费者到消费者的模式,也就是说淘宝网是一个交易平台,真正在上面交易的都是个人,个体对个体的交易模式。虽然现阶段网购中C2C业务占了很大的一部分,但淘宝网既然能够领先于其他网站,那么必然会有它的一些特点。其中最明显的是淘宝网强调建立一个充满人性化的个人商品交易平台,淘宝的每个员工都有一个武侠小说中的人物名称,对所有的会员,淘宝的员工都称自己为店小二,这样做的目的:拉近会员与淘宝网的距离,同时把一个冷冰冰的网络构造成一个充满温情,让大家可以在这里聊聊天,交朋友的同时,作了生意。同时淘宝旺旺的建立也是其一个具体的措施,其解决了买家与买家在网络上缺乏交流的问题,只要卖家在线,买家都可以通过淘宝旺旺和卖家进行交流,来消除买家心中的疑虑。还有 淘宝社区,既然是一个充满人性化的网站,那一个畅所欲言,会员交流的社区就必不可少,淘宝的新老会员都可以通过社区了解淘宝近期发生的事情,产品功能的升级,一些活动的安排,当然,会员还可以在这里通过不同论坛的划分来找到与自己志趣相投的朋友,或者通过与其他会员的交流来了解网上购物应关注的事情,或者了解网上销售要注意的事宜等。
2.淘宝网现阶段收费制度,一般来说C2C网站的收费来源,主要包括交易服务费(包括商品登录费、成交手续费、底价设置费、预售设置费、额外交易费、安
全支付费、在线店铺费),特色服务费(包括字体功能费、图片功能费、推荐功能费),增值服务费(信息发布费、辅助信息费),以及网络广告等,但是淘宝网在建立之初,承诺3年内不考虑盈利问题,因此到现在,虽然已过三年但上面所说的很多费用在淘宝网上仍然是免费的,而淘宝网现在最主要的收入应该是广告。这样一个收费模式是和现阶段其发展相匹配的,在采取免费的措施下,提供会员更多,更好的产品和服务,帮助淘宝网的卖家通过这个平台卖出商品,同时帮助更多的买家买到自己心仪的商品,在不断扩大网站的知名度的同时,积极开拓和培育国内的C2C市场。但是随着国内网购市场的不断成熟,这种免费制度已经开始想收费制度的慢慢转变,今年淘宝退出的新业务‘招财进宝’开始收费就是一种预兆。
3 淘宝网成功因素分析
3.1淘宝网的营销策略分析
3.1.1免费策略
淘宝网是中国第一家免费的C2C网站,从上线的那天起就做出“三年免费”的承诺,相继之后又承诺了“继续免费三年”。与此同时,还希望易趣也展开免费策略,共同培育中国C2C交易市场。由于中国C2C市场用户忠诚度不高、平台黏性的不足导致C2C市场份额一家独大的局面很容易被颠覆。淘宝网也是根据中国网民的特点,才推出“免费策略”,目的就是为了吸引人气。而事实证明淘宝的免费策略已经做到了这一点。可以说免费是淘宝网的核心竞争力,但不是最主要的。 淘宝网扮演着市场竞争者的角色,然而却不急于立即打倒其他竞争者,它时时处处充当着会员利益代言人的角色,举着一切为会员利益着想的大旗,提倡免费,鼓励同城交易。无论是处于讨好会员,还是为己谋利,淘宝网只要一制定这些符合会员利益的政策,必将吸引了广大的会员的注意。也正是由于淘宝网的定位准确心态平和,才让它能在激烈的市场竞争中快速的站稳脚跟,拥有了一席之地,可以说是淘宝网的免费模式奠定了其赢利基础。
淘宝网的全新B2C模式的目的就是帮助厂家赚钱,帮助消费者省钱,最大限度压缩中间环节,最终达到厂家和消费者双双受益的结果。淘宝网通过先免费争取网站流量,培养用户体验,逐步让用户形成信赖,然后再考虑赢利,做的确实相当有条理。
3.1.2红包策略
典型的一个红包战略的例子是06年末的淘宝网开展的“满200送66”年末促销活动,甩开了以往电子商务中“送钱”的概念,而是由网上开店的这些卖家让利,返利的形式淘宝网称为“红包”,带有强烈的传统文化的烙印,当然也很符合中国人的心理。淘宝网卖家可以根据自身的经营状况报名参加该次活动,买家从报名参加活动的任意店铺中,成功使用支付宝单笔购物超过200元,就可获得一个价值66元的红包,该红包可以用于购买淘宝网任何店铺的商品。
“红包”是支付宝公司为卖家提供的一项增值服务,由卖家批量发送,用于支付宝交易中的虚拟优惠券。红包所抵用金额,是由发送红包的卖家承担的。卖家可以自行给客户发放红包,吸引客户在店铺购物,可以自行控制优惠金额,有针对性的给予不同买家不同的优惠。
另外,淘宝网系统也会在节假日地对用户送红包,或者是配合其他活动或用户进行红包派送活动。不仅调动了买家的购物热情,更很好地增加了卖家的营业额,可谓一举两得。
3.1.3市场推广策略
淘宝网对于易趣与中国的三大门户网站(新浪、搜狐和网易)签署了排他性协议采取了以下推广方式:
(1)线上推广,推广淘宝采取的是“农村包围城市”的推广策略,淘宝为了避免和易趣的正面交锋,淘宝选择的是中小型网站投放广告;(2)线下推广,在线下淘宝做了许多创新性的推广。2004年4月2日,淘宝网还和《天下无贼》进行合作。除了广告宣传、海报宣传、召开新闻发布会等宣传手法外,还与影视产业的网络合作和网络增值等方面建立了合作伙伴关系。除此之外,淘宝网还在全国各地的地铁站和公车车身投放户外广告,甚至在价格昂贵的电视媒体上投放广告。可以说淘宝广告的投放得到了较好的市场宣传功效。
3.1.4广告策略
淘宝网的推广,最初是完全依靠口口相传,这种方式给淘宝网的进一步发展打开了坚实的基础,接下来淘宝网采用“农村包围城市”的策略。在当时没有办法在门户网站做广告的情况下,淘宝网就针对这些中小型网站和个人网站做了大规模的推广。其中最主要的是以下两类广告,其效果尤为突出。
(一)“强迫式”广告
在一段时间里,只要用户打开一些网站,马上就会弹出淘宝网的页面,次数十分繁多,甚至有些让人反感。但实际上也正是这些另人头疼的广告频繁出现,才让很多用户记住了这个网站。“强迫式”广告的攻势在一定程度上还是很有效的。淘宝网的“强迫式”广告战略还是成功地吸引了一大批用户。
(二)“地毯式”广告
淘宝网也尝试了一些一般同类网站采用的广告推广形式,例如在平面媒体、电视媒体以及户外媒体投放广告,甚至在公交车的拉手上也都可以看到淘宝网的广告等。在不同媒体上投放广告,进行地毯式的覆盖,使得淘宝网快速的、大规模的推广。
“强迫式”广告和 “地毯式”广告是淘宝网经营策略中的首要一环,也正是这关键性的一环开启了淘宝网的闸门,刮起了一股“淘宝旋风” 。
目前淘宝网在传统媒体与网络媒体上都进行大量的投放。户外、电视媒体,主要是树立企业形象,建立消费者信心的作用。网络广告除了让受众通过网络广告了解淘宝网,近期有什么促销活动及上市新品外,另一个目的就是引导消费者点击进入淘宝网的网站。
3.2安全信用体系分析
淘宝网的安全信用体系的建设已经成为淘宝的核心竞争力之一。买家通过支付宝购买了商品完成交易后,便具有了对卖家进行评论的资格,这笔交易也记录并显示在了卖家的销售记录中,而评论不仅被记录,还被换算为相应的分数体现在卖家信用等级中。淘宝网还通过第三方合作的方式,为其C2C市场上的诚信机制的建立创造了良好的网络市场环境。利用第三机构来保证合同的履行和用户资料的安全。并委托第三方机构“支付宝”对卖家提供的身份证号和银行信息进行实名认证。
3.3支付体系分析
淘宝网的支付体系也是淘宝的核心竞争力之一。2005年2月2日,阿里巴巴公司在北京宣布网络交易支付工具“支付宝”正式实施。其价值有以下几点:(1)信用问题的解决;(2)支付环境的安全保障;(3)个人隐私的保护;(4)一个崭新行业的自发产生;(5)体现电子支付的优点。
图3.1支付宝使用流程
“支付宝”服务——买家将货款打入淘宝提供的第三方账户,确认收到货物之后再将货款支付给卖家,一旦发生纠纷,将面临一场长期的仲裁,这对双方都没有好处。同时建立各个交易对象的信任档案,这一创举解决了素未谋面的交易双方对对方毫不信任的问题。2005年2月淘宝承诺,只要在交易中使用支付宝出现纠纷时,支付宝负责全额赔付。很快淘宝网上70%的交易使用了“支付宝”,支付宝的用户数攀升至200万。原本在易趣、淘宝都开店的卖家,尤其在经历了易趣“一月事故”后,心头更为松动,“易趣展示,淘宝交易”的模式越发蔓延。(2)推出即时通讯工具“旺旺”。淘宝于2004年1月推出了即时聊天工具———淘宝旺旺。虽然在推广的初期遇到了一些阻力,比如功能不如QQ,MSN。但是随着几年的坚持和不断改进,旺旺已经称为一款非常成功的即时通讯软件,并且与淘宝网实现了无缝整合。淘宝网的大多数用户已经习惯了在交易之前用旺旺聊上几句,使用旺旺可是让他们感知到对方的真实存在。此外,旺旺后台能记录买卖双方的交易谈判记录,它对于减少交易纠纷,提升交易的满意度,提高纠纷仲裁的效率有着重要的贡献。
3.4从客户需求的角度分析
个人与个人的交易,在现实中是一个非常大的现象。无论是在乡镇下的赶集区,还是城市里超大的商场,几乎都是个人与个人之间在进行交易买卖。eBay在国外的成功,让马云对C2C的交易模式,没有了任何的疑虑。接下来,就是如果去把它做成功的事了。
凭借对阿里巴巴的多年的成功策划经验和技术实力,可以说对淘宝网的策划,不会走太大的弯路,事实的结果证明,淘宝网做成功了,因为它满足了一个大大的需求----个人在网上做商品买卖的需求。
在国内做C2C领域最早的并不是淘宝网,而是原中国的易趣网,但易趣被Ebay收购后,就实行了开网店要收取各个费用的制度,而且各种费用加起来总费用还不少。开网店的人,觉得在商品还未出售出去,就要缴纳如此多的费用,实在觉得不划算。在淘宝网推出开店免费的服务后,在网上开店的人纷纷流向淘宝网,淘宝会员大增。
会员来了之后,接下来要考虑的就是如何把人气搞活。为了让开店的店主有一个推销自己网店的平台,淘宝社区很快被开发出来,成为了店主推销自己网店和商品的一个平台。很多的活动,在社区里被策划出来,人气积累也成几何数增长,淘宝社区聚集了越来越多的人气。
3.5 强强联合策略
中国的C2C市场名义上是C2C,实际上是C2C中混杂着为数 少的B2C,甚至大部分的交易都是众多的B对众多的C来完成的。国内网民将这种模式形象的称为“网上开店”。网站开店最重要的莫过于货源,对于广大的阿里巴巴的用户而言,在阿里巴巴上做B2B交易,同时不放弃对个人的市场B2C交易,不失为最佳的选择。淘宝为阿里巴巴用户在淘宝开店提供了最大的便利。这样,阿里巴巴不仅为淘宝提供了大量的资金和管理经验,同时在业务上也保证了淘宝网的众多忠实的卖家用户和大量货源。
3.“标榜”免费的策略。淘宝一直非常注意自己在媒体和网民中的形象,多次发表公告淘宝将继续免费到底。这对网民,尤其是广大个人卖家而言是非常有影响力的。虽然免费是一个非常有杀伤力的商业策略,但是免费策略却也是当前环境下的必然。一方面,指望从囊中羞涩的年轻人中找利润并不符合中国的实际。另一方面,在当市场缺乏信任和监督机制缺位的情况下,对于买卖双方的虚假交易,线下交易很难弄清真伪,这样倒不如干脆不收费,等这些问题解决了再收费。
3.6网购市场的快速发展提供了良好的环境
推动中国网购市场快速发展的主要原因有两个:1.网民数和网购人数的急剧增长。2.上网购物已成为主流消费人群的消费习惯之一。总体用户规模2003年作
为网络购物成长期的起点,累计购物用户规模首次突破1000万,达到1520万人,经过前期的高速增长后,购物用户增长逐步放缓,累计到2006年12月底,中国网络购物市场总体用户数达到4310万人,较上年增长32.6%,预计到2010年用户规模将突破1亿。
3.7正确的宣传策略
马云是一个作秀的高手。马云的出名还不是“西湖论剑”,而是他是最早发现互联网和娱乐结合是必然趋势并付诸实践的人之一,马云的生意多和娱乐有关。2004年淘宝网宣布与2005年贺岁片《天下无贼》的全面合作。 2004年7月,淘宝再度祭起娱乐营销利器,参与了张元执导、王朔首次担任监制的电影 《看上去很美》的开机仪式,并成为该片独家指定道具拍卖网站。2005年4月,华南娱乐门户21CN与淘宝合作, 2005年1月20日,淘宝在香港宣布正式推出香港街服务。马云的人气加上人们关注的娱乐,媒体的炒作,为淘宝网聚集了一定的人气。
重视实体渠道的营销活动。2003年7月易趣与新浪、搜狐、网易、TOM等门户网站达成独家广告排他性的协议。如果这些网站与淘宝、雅宝等同类拍卖网站发生宣传方面的任何合作时,易趣要对合作的网站进行高额罚款。这迫使淘宝将大量广告预算投入到传统的广告媒体,在公共汽车、火车站,报纸,电视上都可以看到淘宝网的身影。对一个网民正在高速增长的国家,传统媒体广告对电子商务的作用是不可忽视的。淘宝网误打误撞,使得它在广告战役上由劣势转为优势,走出了一条新的道路。
3.8 淘宝网本身特色
1、开设了二手货市场,旧物闲置的板块,为消费者提供了一个交换旧物的场所。
2、淘宝的 “淘宝旺旺”则将其功能放在了即时交流的平台上,这对买卖双方来说,都是互利的。
3、技术上,淘宝的网页设计的比较合理,浏览网页的速度比较快。
4、相对简单的购物流程。
图3.2购物流程
以上,就是我认为淘宝网迅速发展的原因。由于以上原因,我有理由相信,淘宝网在经济危机的影响下,不但不会倒下,反而借由经济危机,有进一度的发展。
4 淘宝网存在的问题及解决方案
4.1 安全诚信问题及解决方案
互联网跨越了地域的局限,把全球变成一个巨大的“地摊”,而互联网的虚拟性决定了C2C的交易风险更加难以控制。网络这一新兴的交易平台在创造许多财富神话的同时,也正在暴露出一些亟待解决的问题。如何更加进一步的保证淘宝网平台上交易的公平,诚信问题,仍然需要多方面的努力,不仅仅是淘宝网一方。对于网上购物而言,这是一个最需解决的问题,淘宝网有哪些硬性的措施呢,来保证交易的安全,诚信呢?
首先,引入了实名认证制,并区分了个人用户与商家用户认证,两种认证需要提交的资料不一样,个人用户认证只需提供身份证明,商家认证还需提供营业执照,且,一个人不能同时申请两种认证,这方面可以看出淘宝在规范商家方面所作出的努力。其次,淘宝同样引入了信用评价体系,买家通过点击可以查看该卖家以往所得到的信用评价。再者,对于买卖双方在支付环节上的交易安全问题,淘宝推出了名为“支付宝”的付款发货方式,以此来降低交易的风险。
其次是安全支付问题,‘支付宝’模式的却是一种创新,目前,支付宝的用户主要是依赖银行卡与银行进行汇款充值。但就汇款收费而言,银行与邮政局均按汇款的1%收取。也就说如果有人通过支付宝交易1000亿元,那么银行就会损失10亿元利润,根本就无利可图,而银行也不可能向支付宝本身收取费用因为支付宝对于消费者来说是免费使用的,如果向银行缴费,必然会要求消费者向支付宝收费,那么与淘宝网现阶段的免费培养策略不符合,淘宝网肯定不允许。同时,许多投机者利用支付宝进行套现,更是加大了银行对支付宝的失望。因此,这就导致了银行开始退出支付宝业务,现在退出该业务的银行有,光大银行,中国银行,农业银行,兴业银行,浦发银行,深圳发展银行,与银行关系的恶化,阿里巴巴必须尽快采取措施弥补。再次,竞争对手的逐渐强大,当当网,易趣(ebay注资),卓越这些后来者对淘宝网都形成了很大的威胁,虽然淘宝网的领先优势明显,但是在网络这个虚拟的空间中,稍有不慎就会有被颠覆的问题,淘宝网要在竞争压力下领跑,就要不断创新,具有自己特色。
4.2 客户服务问题及解决方案
淘宝的成功,人们往往忽略了一个重要的因素,那就是客户服务。在会员群体
不断扩大的同时,基础会员的培养,基本操作的帮助也是刻不容缓的。做好这些基础的工作,可以有效的吸引更多的人加入到淘宝的行列中。同时,随着交易量的增加,交易过程中纠纷,投诉,退款等问题也是接踵而至,数量也在无限的扩大。该怎样去做好客户服务,怎么安排有限的人力去吸引新会员,抓住老会员,这也将是淘宝发展必须解决的潜在问题之一。一方面,需要吸引更多的会员的加入,必须要告知更多的网民网上购物的便捷,做好会员基本操作的引导,解除网民对于网上购物的一些担忧。在淘宝网上购物的人都知道,淘宝网为我们提供了一个即时通讯的沟通软件“阿里旺旺”,通过旺旺,我们可以及时的进行买卖,商品的沟通。当今许多的网站都采取了一种在线即时的问答服务,针对刚注册的会员进行一对一的帮助,有效的解决新会员对初次购物的恐惧以及购物基本操作。也许,设立淘宝旺旺在线服务将会促进淘宝网会员的增加。关于老会员的服务,仍需要抽出一部分的人力去给予针对性的服务。例如,会员致电淘宝时对淘宝客服的服务不满意,当天淘宝客服会及时地回拨,以帮助会员彻底解决问题。这样不仅有效的解决了老会员对交易不满的问题,同时增加了他们对淘宝网的信任,以及对淘宝服务的肯定。
4.3国人的消费习惯问题及解决方案
根据中国互联网络信息中心(CNNIC)发布的《第21次中国互联网络发展状况统计报告》显示:中国互联网娱乐性明显,更多的网民主要使用互联网用于休闲和娱乐,中国网民使用互联网应用更多的是网络音乐。前七类网络应用的使用率排序是:网络音乐(86.6%)>即时通信(81.4%)>网络影视(76.9%)>网络新闻(73.6%)>搜索引擎(72.4%)>网络游戏(59.3%)>电子邮件(56.5%)。网络购物比例是22.1%。
互联网第一落脚点,即网民上网后的第一件事,通过即时通信聊天的比例是39.7%,另外20%的网民则是看新闻。即时通信工具和网络新闻是网民上网的两个重要落脚点,两者占到了60%的份额。图4.3为网民第一落脚点比例与网络应用使用率。
图4.1互联网第一落脚点
图4.2网络应用使用率
同时,参加过网上购物的网民个人半年网上购物累计金额平均是466元,购物金额在1000元以上的比例占到19.1%[11]。详细数据如图4.2所示。
图4.3 网民购物金额
电子商务在中国出现毕竟只有短短数年时间,除了受过专业教育的白领、乐于尝试新鲜事物的年轻人,很少有人愿意接受在线购物的消费方式。并且,国人的计算机使用能力和水平也制约了C2C电子商务的发展。这些,需要时间来对消费者进行培训,对市场进行培养。建议淘宝已经逐渐加强了对自己品牌的宣传力度,在各大电视上也可以看到关于淘宝的广告。通过广告的形式,向国人展现C2C的魅力,以及相关的操作流程。同时不断的完善自身的服务体系,让网上购物更加的简单化,易操作化和安全化,相信这将一步步引导国人的网上购物浪潮。 5 淘宝网前景展望
中国电子商务的发展带动了网络经济的迅速发展,国外的网站纷纷进驻中国网络市场。正当易趣绞尽脑汁提高网站交易量的时候,出来一个不速之客------淘宝网。淘宝网如猛虎下山,来势汹汹。推出一系列的免费措施,在电视以及网络都进行了地毯式的广告轰炸,打了个易趣措手不及。淘宝是阿里巴巴旗下c2c的一个交易平台。c2c电子商务模式是一种个人对个人的网上交易行为,该模式的产生是以1998年易趣成立为标志。c2c电子商务企业采用的运作模式是通过为买卖双方搭建买卖平台,按比例收取交易费用,或者提供平台方便个人在上面开店铺,以会员制的方式收费。目前采用c2c模式的主要有eBay易趣、淘宝、拍拍等公司。
在淘宝最初开始打免费牌进行市场营销时,许多eBay易趣的卖家也到淘宝开
了店,有一笔没一笔地经营着,主要精力仍然在eBay易趣上。直到有一天,他们忽然发现淘宝的人气旺起来了,生意也好起来了,而eBay易趣上的生意却日渐走下坡路,而且赚的钱可能甚至还不够付费给eBay易趣。这时候,他们才真正从eBay易趣转移到淘宝。如果说淘宝因市场分额从2004年初的9%迅速增长至2006年初的67%而成为赢家,它成功的关键不是免费,而在于看到了对手的弱点,并以差异化竞争先发制人:买家和卖家,哪个对个人电子商务网站更加有价值?对于eBay易趣这样的网站来说,收费模式决定了卖家对它更加有价值,而易趣从诞生第一天起就把买家放在了更重要的位置上,因为买家云集才能吸引更多卖家,卖家赚了钱网站才有赢利的可能。正是这一差异导致了两者所有决策方向以及最终结果的不同。
eBay目前进入全球33个市场,它的目标始终是建立一个全球化的平台,以方便全球交易。这个终极目标决定了它不会在任何一个市场考虑本土化策略。换句话说,eBay易趣并不是eBay只在中国的业务,而是eBay全球业务的一部分。为了达到这个目标,它必须要有一个全球统一的系统,因此它可以不惜牺牲用户速度和用户习惯的代价,将eBay易趣的服务器搬到美国,包括产品开发和页面设计在内的决策都由对中国市场毫不了解的美国总部做出。因此这就导致了这样一个局面:由于服务器在美国导致中国用户的访问速度极慢,更糟糕的是,很大一部分eBay易趣用户是学生,他们使用的校园网根本就无法连接到美国服务器。卖家的大量流失导致商品数量锐减,而这又反过来引起更多用户的离开。
然而淘宝的成功只是赢在免费上吗?淘宝最初只有一个朴素的想法:搭建一个好的交易平台,只要卖家能赚到钱,淘宝要赚钱就不会太难。现在看来,这个想法并没有错。今日的淘宝就像一块吸满了水的海绵,从不同方向按,都可能挤出水来。
仿佛是一种礼尚往来,2006年5月,淘宝做了一个向“收费致意”的动作——推出了类似搜索引擎竞价拍名模式的“招财进宝”。这个收费模式的尝试终以夭折收场,这让许多人进一步相信:在中国做个人电子商务,收费等于自杀。
在决定“招财进宝”去留时,淘宝采用了网站公投的方式,结果有61%的用户投票希望取消“招财进宝”,有38%的用户投票希望保留。这个38%意味着,即使有重申免费的承诺在先,即使“招财进宝”计划本身存在诸多缺陷,仍有超过三
分之一的用户愿意接受收费模式!淘宝从不否认免费策略在竞争中所起的重要作用,但它并不认为这是决定性作用。
在中国市场买家网上购物最担心的两大问题即交易信用、安全以及商品质量。从中国互联网络信息中心2004年1月首次发布《第十三次中国互联网络发展状况统计报告》到2006年7月发布的《第十八次中国互联网络发展状况统计报告》,“交易安全性得不到保证”和“产品质量、售后服务及厂商信用得不到保障”始终都是国内网络用户不选择网络购物的主要原因或认为网络购物存在的最大问题。
而淘宝在正式宣布成立的3个月后就推出的支付宝第三方支付平台在很大程度上解决了买家的后顾之忧。买家通过网上银行付款到支付宝后,支付宝通知卖家发货,买家收货验货满意后再通知支付宝付款给卖家。如果买家对收到的货不满意,可以通过支付宝退款。支付宝的推出使淘宝在与eBay易趣的竞争中占据了上风,许多买家即使在eBay易趣上购买,也会要求卖家通过支付宝付款成交。买家和卖家从eBay易趣转移到淘宝,支付宝所带来的安全性是一大重要因素。而eBay易趣的Paypal中国版采用的是买家先付款卖家后发货的模式,在中国这样几乎没有个人信用体系的市场上,难以让买家安心够物。
除了安全性,网络够物过程便利与否对买家来说也是一大障碍。北京一家专业市场研究公司2006年初对北京、上海、广州、成都和沈阳五个城市的约650名网络够物者和潜在网络够物者进行调查访问,发现网络够物过程不够便利是继安全性之后的第二大障碍,如购买手续不方便、取货麻烦等。
eBay易趣的收费模式决定了它不愿意买家和卖家之间有任何直接接触,以防止买卖双方跳过网站进行线下交易。因此eBay易趣买卖双方的沟通必须通过网站留言,一来一去常常需要一两天时间,而且双方要在下了购买订单之后才能看到彼此的联络方式。这种做法无异于人为地使购买流程又多了一大障碍。淘宝看到了对手的这个弱点,在2004年5月推出了即时通讯工具淘宝旺旺,使买家与卖家的沟通交流变得更方便、更快捷。eBay易趣直到2006年1月才开始向用户提供Skype即时通讯服务,但似乎也未能起到令交易沟通更便利的作用。因为其操作复杂,且不适合中国人的使用习惯,此使用Skype即时通讯服务的用户屈指可数。这就更证明了淘宝并不只是赢在了免费这一点上。
淘宝目前是免费的,主要靠的就是阿里吧吧强大的财力后盾在支撑。《2004年中国互联网络信息资源数量调查报告》显示,电子商务网站为我国提供了32万个就业岗位,直接创造的就业机会达110万个,而第三方物流和配送行业还会带来上千万人的就业机会。淘宝内部数据显示,仅在2005年以来,国内已有超过5万人在淘宝网上直接或间接就业,其中三分之一为自己创业的网店老板,网络销售中超低的成本是他们做此职业选择的主要原因,加上每个“店面”招揽的财务、物流、售后服务人员,解决的就业岗位超过10万。
那么淘宝真的在亏损吗?它的赢利模式究竟是什么呢?
且不说流量、点击率这些眼球经济。淘宝去年一年的交易额已经超过了沃尔玛在中国的交易额,而交易的98%都使用的支付宝。当需要购买东西的时候付款,钱也会在支付宝存上一段时间,等到收到货以后才会付出去,这个时候卖家也不一定会将支付宝的钱提现,这就相当于开银行。也就是说,支付宝在一定的时间内总是能掌握到几十亿的资金,这些资金的利息都很多,而只要资金不断流,这些资金还可以拿去做别的投资,比如防地产、股市、基金或期货等。
如果在淘宝上卖过东西的就会知道:淘宝有个物流发货系统,在系统中的物流公司都是要向淘宝付费的。这也是淘宝收入的一个来源。因为网上交易大部分是异地的,物流的量也是相当大的。可见这对于淘宝来说又是一笔可观的收入。
淘宝网的发展见证了中国电子商务的发展,这是一个从幼稚走向成熟的过程,中国的电子商务网络经济必将能够适应21世纪的发展要求,满足广大网络用户的需求。
结论
随着网络购物市场的发展壮大,淘宝网必定会不断的完善,这是一个总的趋势。首先,必然会有更完善的措施,来规范网上交易双方的行为,来促进整个网上购物秩序的稳定,当然这点需要更多方的参与。其次,业务将会更加广泛,今年推出的B2C(business to consumer),我认为以后这样的业务更新还会有很多。再者,模式的转变,淘宝网现在的免费模式,在不久肯定会通过一定的方式向收费模式转变,仅仅是一个交易平台的定位,我认为也会向着参与到交易过程中的定位转变。总体来说,我个人认为,网络购物的潮流将会越来越流行,网民参与度也将会越来越搞,淘宝网的明天是晴朗的。
参考文献
[1] 思践.生意在网上——阿里巴巴的成功商网.[M]北京:中国宇航出版社,2008.
[2] 李应全. 黄立,周斌. 淘宝网开店做赢家. [M] 北京:人民邮电出版社,2007.
[3] 王剑. 张兵. 淘宝、易趣网上开店创业指南. [M] 北京:朝华出版社,2007.
[4] 卢姗. 淘宝网上的皇冠店铺. [M] 北京:中国宇航出版社,2008.
[5] 刘舫. 淘宝网大赢家—网上开店与购物指南. [M] 北京:电子工业出版社,2007.
[6] 杨一. eBay实用宝典—轻松的网上淘金之旅. [M] 北京:机械工业出版社,2005.
[7]温世仁. 网络创财富.[M] 北京:生活.读书.新知三联书店,2000.
[8]周旭. 淘宝网在C2C市场的后发优势[J]. 现代企业,2007(05) .
[9]徐飞. 网上开店创业手册[M]. 东华大学出版社, 2006 (06).
作文二:《英语作文 范文及其点评 议论 散文类6》8000字
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英语作文 范文及其点评 议论 散文类
Writing an Essay
【要求】
在进行了许多英文写作练习之后,你对如何写好文章这一问题也一定有不少的体会。
那么就请你以“Writing an essay, while easy for a fortunate few, can be sheer
torture for others”为开篇句,以“Writing an Essay”为题写一篇文章。
【范文】
Writing an Essay
Writing an essay, while easy for a fortunate few, can be sheertorture for others.
It involves an interplay of ideas, a good mand of grammar and vocabulary, and
some knowledge of writing skills.
One must have some ideas to write. Without relevant ideas, the essay would be meaningless. A person's rich experience and wide range of knowledge is the source of ideas upon which he
must draw while writing.
Given adequate ideas, one needs to write them down by the correct use of grammar and
words. An essay full of grammar and spelling mistakes is not readable at all.
Furthermore, one must master certain writing skills, otherwise his pen would be awkward.
Writing skills enable one to write an essay with unity and coherence. They can also make him drive his ideas in simple and clear language.
So if one tries to achieve an easy pen, he must develop his writing ability in terms of these
three factors.
【评语】
本文根据所给的引入句,从写好文章并非易事这一点展开内容。文中谈到了写好文章
要注意的三个因素:有内容可写、正确的语法和一定的词汇量、掌握写作技艺。文章层次分
明,语言精练,表达准确。
YOUTH
【要求】
------珍贵文档!值得收藏~------
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在老人节这一天,学校邀请了很多本市有突出成就,并且坚持老有所为,不断为社会做贡献的老人。你应邀做一个英文的发言,内容如下:
年青并非生命的一个阶段,而是一种思想状态。
年青意味着永远保持勇气,永不放弃理想。
乐观的人永保青春,悲观的人才会老去。
【范文】
YOUTH
Youth is not a period of life. It is a state of mind. It is not a matter of rosy cheeks, red lips and supple knees. It is a matter of the will, a quality of the imagination, vigor of emotions. It is
the freshness of the deep springs of life.
Youth means a predominance of courage over timidity of the appetite, for adventure over
the love of ease. This often exists in a man of 60 more than a boy of 20. Nobody grows old
merely by a number of years. We grow old by deserting our ideals.
When the aerials are down, and your spirit is covered with shows of cynicism and ice of pessimism, then you are old, even at 20, but as long as your aerials are up, to catch wavers of
optimism, there is hope you may die young at 80.
【评语】
该文的一个特点是排比、对比用得好:在第一段里就用了两个排比句,使人留下深刻的印象。在全篇都使用了年轻与年老的对比,紧扣主题,很有说服力。另外,最后一段中“snows of cynicism and ice of pessimism”的句式也是很地道的英语,值得一学。
阅读理解能力是高中英语教学中侧重培养的能力。
代沟
【要求】
你和你的父母之间有代沟吗,你认为代沟存在的原因是什么,应该如何解决这个问题呢,请写一篇短文。
【范文】
FOR A BETTER UNDERSTANDING
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BETWEEN PARENTS AND CHILDREN
Nowadays, there is often a lack of understanding between parents and children. Children
always plain that their parents are out of date, while parents can't approve of what their children say and do. Thus, a big generation gap is formed.
The gap remains wide for many reasons. Children want to be free to choose
their own friends, select their own classes in school, plan their own future , earn and spend their own money ,and generally run their own life in a more independent way than many parents allow. Also, young children wish to be understood by their parents, but most parents don't quite understand their children. They regard it as their responsibility to teach their offspring traditional beliefs. They want them to be obedient and do well in school . Therefore, misunderstanding often arise from parents' tendency to interfere in children's daily activities. In my opinion, most problems between parents and children could be solved by joint efforts of both sides to enhance mutual understanding.
【评语】
本文基本是按照提出问题??分析问题??解决问题的顺序构思:先描写现象,再分析原因,
最后找出解决的对策。这样行文符合一般的思维逻辑,在分析原因时注意从双方找原因,而
且以对比的形式表现出来,给人的印象鲜明,说理透彻。为什么不把这篇短文译成中文念给
你的父母听呢,
师生关系
【要求】
在新来的英语蔡老师给大家上的第一堂课上,他别出心裁地组织大家进行了一场讨论
??让同学们畅所欲言他们心目中的师生关系应是怎样的。最后大家一致认为:
要想有和谐的师生关系,双方之间互相尊重非常重要。
在和谐的师生关系下,老师不必强迫学生去学习。
学生应该尊重老师。
而后蔡老师给大家留了一个家庭作业??围绕上述内容写一篇短文,题目就叫“The
Teacher-student Relationship”。
【范文】
The Teacher-student Relationship
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To have a good teacher-student relationship, it is important that the teacher and the student respect each other. The relationship between a teacher and a student can be either good or bad. In
either case, it will have effects on the student for the rest of his life. A good teacher-student relationship will make learning enjoyable and interesting for the student and will make the teacher's job deserving. A bad one can discourage the student from learning and make teaching an unpleasant task.
In a good teacher-student relationship the teacher does not have to force the student to learn. If the teacher is too strict, he frightens the student so that the student will not concentrate his
mind on his studies. On the other hand, if the teacher is too friendly, the student may bee lazy and stop working hard. The correct attitude the teacher should take is in between these two
extremes. He should encourage the student instead of forcing him to learn. He needs patience and understanding. It is part of the teacher's job to help develop a positive attitude to his students. As for the student, in order to form a good relationship with his teacher, he must always show him respect. He should be eager to learn and willing to work hard. If he learns from the teacher earnestly, he will be able to profit fully from his teacher's knowledge and assistance.
In conclusion, a good teacher-student relationship can be mutually beneficial. The student
obtains knowledge eagerly while the teacher gains satisfaction from his job. Only in this way can
the teacher-student relationship improve both teaching and learning.
【评语】
本文围绕题目所给的内容展开论述,共分三段。首段指出互相尊重对于建立和谐的师
生关系,非常重要;同时从好坏两方面分别阐述了师生关系对教、学双方的影响。第三段首
先从老师方面讲,指出在和谐的师生关系下,老师对学生既不是太严苛,也不是太纵容,而
是恰倒好处地鼓励学生主动学习;而后又从学生这一方讲,学生应该始终尊重老师,认真主
动地学习。末段对全文作了总结,指出良好的师生关系是互利的。全文层次清楚,行文紧凑,
句与句之间逻辑性强。一系列短语、词汇如“either?or?, have effects on,
deserving, discourage?from?, concentrate?on?, on the other hand,
between these two extremes, instead of, as for, in conclusion, mutually beneficial, while”等的用法,值得大家学习。
为什么不马上提笔写写你的观点呢,
跳槽
【要求】
目前“job-hopping”(跳槽)是一个很热门的话题,人们对此褒贬不一。
你的看法如何,写一篇150?200字的短文陈述你的观点。
【范文】Job-hopping
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“You quit again? What's your new job?”Job-hopping has bee a hot
topic among people, especially the young, and has caused many heated debates.
Many people like to do one job in their lifetime. In their opinion, people who change their job frequently are superficial. They believe that the only way to success is to stick to one job. Constant practice in a professional field helps make an expert.
But there are many people who don't agree. They argue that change makes progress.
If you are not satisfied with your present job, of course you have the right to replace it with a more challenging and better paid one, Every change is a step toward further success.
For my part, I think it reasonable to change your job if you have a better opportunity, but once you have found a position where you can fully display your ability, you should settle down
and put your whole heart into it. Only in this way can you get the true joy of achieving your goals.
【评语】
文章开头先提出“跳槽”这一现象,接着分别阐述了两种对于“跳槽”不同的观点,
最后作者综合两种意见辩证地得出了自己的结论,论证合理。论点鲜明。
【要求】
根据下面的提示写一篇短文,内容须包括下面几个要点。
没有坚强的意志就不可能取得成功。
事业成功须非凡的干劲。
有些人害怕困难,则一事无成。
【范文】
Where there is a Will, There is a Way
No man can win success without strong will. We hear some men have got good results, but hardly realize that the great men had been making more efforts before they achieved success.
Success requires an unusual amount of energy to overe difficulties. So it is important for us to have great resolution.
Some men tend to be afraid of difficulties. If they meet with some difficulties, they will give in. So they get nothing eventually.
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So let's make up our minds, stick to it and surely win success in our career.
Focus on the most important things to do to help your organization be successful. Don't
focus on the easiest things.
【评语】
对这种提纲式作文,一定要囊括所给提纲中的全部内容,但又无须拘泥于提纲,更不能逐字逐句地“翻译”。对此应发挥自己的想像力和创造力,大胆地创作扩展。
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作文三:《英语作文 范文及其点评 议论 散文类1》6600字
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英语作文 范文及其点评 议论 散文类1
【要求】
以青年努力上进为内容作文,体裁不限,记叙、议论、抒情均可。注意:要讲求实际,
内容充实,不要走讲大话、空话的老套。字数100—150。
【范文】
Forward
Forward! Forward! There lies before you the high road to success; there stands the splendid mansion awaiting your presence; there is the throne for you to mount and the crown for you to wear. In short, there is beauty and glory. How promising it is when you go forward. Much fertile land is lying before you for cultivation; many precious mines of gold and silver are for you to explore; many railways for you to build; and many steamship lines for you to open. Natural resources should be developed. What an ever brilliant fame is in store for you! What a termendous task is laid upon your shoulders. Accept the task, and accept the fame. Young men: pay attention to this. Forward! Forward!
Time and tide wait for no man.
【评语】
这是一篇小散文。本文特色在于多处排比和押韵的运用,因而琅琅上口。行文的节奏
轻快而不失稳重,读来更象一篇催人奋进的即席演说。
【要求】
你有过等待的经历吗,如果虽然等了很久,最后还是没等到,那又会怎么样呢,写下
你的感觉吧。不少于100字。
【范文】
Just for Some Stamps
I don't know how it is that whenever I go to a post office, I always find people have some long and plicated business to go. Only ing in to buy some stamps, I am obliged to wait
patiently while some annoying people take ten minutes to plete a form that even a child can
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fill out in one minute. People in other queues move quickly forward to take their turn and are served by cheerful smiling clerks. Sometimes feeling that I cannot endure waiting in my
motionless queue any longer, I decide to join another one. It may be longer, but at least it is moving. This turns out to be the worst thing I could have done.
Finally my turn es. The clerk pushes forward a printed sign saying“CLOSED” and
without a smile says briefly:“Sorry, going to lunch.”
I wait and wait, but?
【评语】
这是一段精彩的小幅描写,因为等待的焦急心理,及至于对别人的不满而咒骂,都很
生动,尤其是残酷性的结尾更是出人意料。选材必须是自己熟悉的,这一点很重要。
Choosing an Appropriate University and a Major
【要求】
填报志愿对于每个高三毕业生而言都是一件大事。学生家长们对此自然也是关注倍至。
在这个过程中,家长和孩子难免会有意见不一致的时候,那么这时应该听从谁的意愿呢,请
你根据以下的提纲写一篇文章。
对于学生及父母来说,这是一个非常重要的问题。
谁是主宰者,父母还是学生。
你的评论。
【范文】
Choosing an Appropriate University and a Major
Choosing an appropriate university and a major is a mon concern that worries both
students and their parents. By tradition, a famous university or an excellent major means a successful career in the future.
Who should be seriously involved in this problem, students or their parents? Usually
many parents impose their decisions on their children. They think that they know more than their young and they have more experience. However, they should leave enough room for the students to do whatever they want to. If the students choose a major which they are interested in, they will exert their effort to work and study future and they want their dreams to e true. They would like to choose their own majors.
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This problem is worthy of our attention. Parents should respect their children's decisions and at the same time students should also take their parent's advice into consideration.
【评语】
该文围绕题目展开论述,内容充实,层次清楚。行文流畅,词语搭配得当,表达清楚。
Choosing My Major
【要求】你要选择一所什么大学的什么专业,为什么,
【范文】
Choosing My Major
Born in a small village in Shanxi Province, I had never experienced anything exciting before I turned 17. I had spent 6 years in primary school and another six in middle school, where I ranked among the top students. Life was extremely simple during those twelve years. For diversion, I enjoyed reading novels and watching TV programs and films. In my imagination I traveled to all those places described in the books or shown on the screen. Once I put my imaginary travels on
paper and won a prize in a country wide position contest. So encouraged, I declared my intention of studying journalism at Ren Min University in Beijing. Everybody in my family opposed my decision, saying that I was too young to be on my own. Although I felt a bit intimidated by Ren Min University's reputation, I finally applied for this famous university.
【评语】
本文的一个突出特点是行文流畅,语言简易通顺,毫无板滞之处。原因、事实等等,
都非常清晰,而且句式变化多,词语运用灵活,表现出作者较好的驾驭语言的能力。
He laughs best who laughs last.(谁笑到最后,谁就笑得最甜。)
Decision
【要求】
有人认为“就算作出了错误的决定,也比遇事没有主意好得多~”你同意吗,请写出
充足的理由表明你的观点。
论据充分。论证要可信。分析清楚,语言明白流畅。
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【范文】
Decision
A person's journey through life might be seen as a series of decisions for the better and for the worse. So making a decision is a most important thing in a person's life. I follow the reasoning that when a person is in dilemma, it's usually best to do something. Moreover, when a person genuinely tries to change his circumstances, a bad decision can turn out for the better.
Scientists are often aware of the problems of decision making. Einstein was deeply
concerned about the destructive effects of the “miracle ”of nuclear power. Yet the
scientists of his generation also saw the potential benefits of nuclear energy. Like many scientists, he believed that the decision to create----to strive for progress----is the purpose of learning. Theories of scientific progress rest on the assumption that an invention or
discovery will produce more good than evil.
So I support the statement that it is better to make a wrong decision than to make none at all.
【评语】
文章开篇点题,阐明了“作出决定”在一生中的重要性,接下来又从科学的角度,点
明“作出决定”在科学研究中的作用,从而支持了文章的论点:“就算作出了错误的决定,
也比遇事没有主意好得多~”结尾再一次点题,以总结全文,呼应开篇。
优柔寡断的人常说To do or not to do, is a problem.
Dictionary
【要求】
字典是我们学习、生活中的好帮手,而且它会随着你的不断使用而变得越来越娴熟。
但是,我们也不能完全依靠字典,要在具体的日常生活实践中掌握语言技能。请以
“Dictionary”为题,写一篇100字左右的英语短文,要求包括以上内容。
【范文】
Dictionary
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A dictionary is like a teacher who never sleeps. Whenever you e across a new word, just
consult it and you will get the right meaning. Every student should have a dictionary at hand. As
a study aid, it is convenient, inexpensive and very helpful.
Skills will develop with your continual use of various dictionaries. The more you use them,
the more familiar you will bee with them. In time you will bee quite skilled in finding
the page, scanning the entries and locating the meaning of new words.
But you should keep one thing in mind. As a language student, you should never bee to
much attached to dictionaries. Basic language skills do not e from dictionaries but from your practice. Expose yourself to the language by listening, speaking, reading and writing more and that is the only way to master a language.
【评语】
该文的用语简练,清晰。从开篇起,谈了字典的用途,并作为学习的好帮手。第二段,
谈字典应该多用,有第一句作为中心意思,然后围绕阐释。在最后一段里,提醒我们不能光
靠字典,而应该多用于实践,才能真正掌握语言。段落中有“but”,起到转折的用途。
A miss is as good as a mile.(谬以毫厘,差之千里。)
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作文四:《英语作文 范文及其点评 议论 散文类13》8100字
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英语作文 范文及其点评 议论 散文类
【要求】
失败,是人人都不愿体验的结果。有人说失败使人消沉,有人说失败是成功之母。你
对失败的态度怎样,写一篇短文。
字数150—200字,题目自拟。
【范文】
Is Failure a Bad Thing?
Failure is a mon thing in our daily lives. As students, We sometimes fail to get high
scores on our examinations. When we play game, we sometimes can't avoid losing to others.
And there are times when we fail to do satisfactory work. All these failures happen naturally and
almost every one of us has had such experiences.
However, there are different attitudes towards failure. Some people lose heart in failure,
they think the world has e to an end. Some people don't take failure seriously and just ignore it, while some others learn much from it.
In my opinion, what really counts is not failure itself, but what we think of failure and do
after failure. As long as we believe in ourselves and don't give up, and in the mean time learn something from our failure, We'll certainly be successful in the end. So I'm never afraid of failure,
for I believe that failure is not a bad thing, but the mother of success.
看问题一定要看到正反两面,体现在文中,就往往是鲜明的对比。
【评语】
表达思想清楚,内容比较充实,文字流畅,句子结构多样。第一段、第二段主题句简
练而贴切,句间衔接比较自然,用词造句有不少闪光点,如:the world has e to an end 等。
【要求】
人类每时每刻都在浪费着各种各样的资源,不仅包括自然资源,还包括时间资源。请
你以下面三句话分别作为段首主题句,写一篇短文谈谈浪费问题。
Mankind is wasting things everywhere and every day.
The worst example of man's waste is the waste of time.
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It is time to call for an end to waste.
【范文】
Mankind is wasting things everywhere and every day. Wherever we turn, we can see that paper, bottles and cans are thrown away; food is wasted just because of its poor taste; clothes are discarded simply due to their old fashion. Not only things and money are wasted, but natural resources are abused as well. Trees are cut down merely for fuel; wildlife is killed simply for food; oil, coal and minerals are exploited in a bad way.
The worst example of man's waste is the waste of time. Many people tend to spend their time on worthless things, such as wandering about in the street, gossiping in the office, or
sleeping too much during the day. As we know, time is so precious to us that it passes by and never returns. The waste of time amounts to the waste of life.
It is time to call for an end to waste. On the one hand, we must save natural
resources and make full use of them; otherwise human beings will be faced with the scarcity of natural resources and suffer from the pollution caused by wastes. On the other hand, we must treasure our time. Only with our time devoted to study and work for the people will we never regret the life we have had.
【评语】
该文主题突出,论述充分而有层次。句子之间衔接自然,逻辑性强。文中词语搭配讲
究,符合英语表态习惯。
词语搭配是难点也是重点,只要熟练运用,才能真正掌握。
【要求】
坚强的意志(Man's Strong Will)请以下面三句分别作为三段段首的主题句,
写一篇以坚强的意志为题的文章。
Strong will is universally regarded as a very praisable quality.
There have been many examples that success can be achieved by strong will.
It is not easy to cultivate a strong will.
【范文】
Man's Strong Will
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Strong will is universally regarded as a very praisable quality. It is neither genius nor
extraordinary ability that gives us power to deal with and overe whatever hardship that befalls. It is strong will that enables us to endure the trying situation and to attain our goals. Strong will gives us light when we are in the dark, and encouragement when we are frustrated. With this meritorious quality, no enemy can overwhelm us, and no obstacles can
stand in our way. As the saying goes, where there is a will, there is a way.
All pain helps to make us rise, how-ever much we may hate it at the time.
There have been many examples that success can be achieved by strong will. During the Long March, the Red Army soldiers met with the greatest hardship men have ever experienced. They had nothing to eat but grass roots and barks of trees. It was their strong will that made them defeat the hardship. Helen Keller, a strong willed American blind woman, mastered the English language and became a well-known educator. Such instances abound, and suffice it just to
enumerate the two.
Develop a high tolerance for ambiguity----you'll be more satisfied.
It is not easy to cultivate a strong will. First of all, we must set up a firm faith in our cause, namely, the cause of munism, and be ready to devote our lives to it. Secondly, we must learn
from strong-willed persons, especially, from revolutionary martyrs who fought for munism to the last drop of blood. Finally, we should boldly go through trials and hardships to train our
will so as to get rid of the weak points of our moral character.
【评语】
本文为议论文。首段的“neither?nor?”“It is strong will that?”,
和“no enemy?no obstacles?”的运用,加强了文章的语气,突出了坚强意志
的重要价值。段末的格言起到了画龙点睛的作用。第二段用了红军二万五千里长
征和海伦?凯勒这两个例子,有力地证明了坚强的意志能使人获得成功这一主题。
末段谈如何培养坚强的意志,层次清晰,观点正确,具有说服力。
【要求】
题目:人们对旅游观光有各种不同的看法,旅游也有其巨大的优点,同时也有缺点。
请写一短文谈谈你如何看待旅游的。
【范文】
Nowadays, it is very popular among young people to travel around and see the world. Some people say they want something exciting and choose sightseeing. Some people who go outside simply want to see how other people live. And other people hope to refresh themselves and relax.
However, when you want to travel, you will find many things to worry about before you
really enjoy yourself. For example, ticket, hotel, luggage, thirst, hunger, rain, etc.
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In my opinion, if you have made up your mind to travel, you'd better well prepare
yourself and never plain.
Living close to nature is fun, especially for city people. Many new inventions make camping
easier.
【评语】
本文从几个方面表明了不同人有不同旅游观念这一现实,同时指出旅游的麻烦之处,
而没有泛泛地谈旅游的种种优缺点,这是本文取胜之处。文末的话,形象表明了大众对旅游
的态度,显得真实贴切。此文另一优点,在于罗列不同观点时有条不紊。
【要求】
请以“独生子女家庭”为题,写一篇100字左右的文章。具体内容如下:
在中国,大多数人开始认为,只有一个孩子的家庭要比有几个孩子的家庭好。
计划生育的优点:控制人口增长;家长有更多的时间关心自己孩子的学习和生活。
因此出现了越来越多的独生子女家庭。但有人说独生子女家庭将来可能会造成社会问
题。例如:孩子会觉得孤单,有时会被家长宠坏(be spoiled)。
比较两种不同的观点,我们能看出独生子女家庭有更多的优点。它对个人和国家都有
好处。
【范文】
The One-Child Family
In China, most people have begun to think that a family with only one child is better than the
one with many children . Family planning tends to control population growth. Besides, parents
have much more time to look after their child. So there are more and more one-child families.
But some people say that the one-child family may result in some social problems in the future. For instance, the child will feel lonely and sometimes be spoiled by their parents.
Compared with the different view, we can see that the one-child family has more advantages.
It benefits people as well as our country as a whole.
【评语】
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本文紧扣内容要点,结构清晰,语句通顺,承接转换比较自然。用词规范,短语的灵
活运用更为文章增色不少。不足之处是句式单调,缺少变化,行文也不够简洁,但总体上还
是达到了题目的要求。
城市住房问题
【要求】
随着越来越多的外来人口涌入城市,城市的住房总是变得越来越紧迫。许多人提出了
不同的解决办法。你对此有什么建议吗,请你写一篇短文谈一谈你对解决城市住房问题的建
议。
【范文】
With the development of modern industry, more and more people are flowing into big cities.
Accordingly, the housing problem in big cities is being more and more serious.
People have offered many solutions to this problem. I think building satellite cities in the suburbs is more practical. The fresh air and beautiful scenery in the suburbs will be appealing to
the city citizens, who suffer from air pollution, noises, etc. In the overcrowded city, with more people leaving the city, more space will be available for those remaining. The housing problem in big cities will thus be solved.
In the meantime, I'm against the idea of utilizing the underground space to solve the problem. We can imagine how unfortable it will be to live under the ground , having to probe
in the dark . The air there will be very stuffy, and the cost of building underground houses will be tremendous.
In brief, building satellite cities can not only improve the living condition in big cities , but also provide a much better living environment.
But the housing problem is very plicated. Perhaps people can hardly rely on only one way to solve the problem pletely.
【评语】
该文首段以一句话概括了目前的问题。而后作者在第二段提出了建造卫星城的解决办
法,并阐述这样做的好处。第三段作者提出了反对向地下发展住房这一解决办法,并解释了
原因。末段,作者指出虽然建造卫星城有诸多好处,但住房问题非常复杂,不能依赖单一方
法来解决。全文思路清晰,结构分明,段落之间过渡自然。用词准确清楚。
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作文五:《英语作文 范文及其点评 议论 散文类12》8500字
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英语作文 范文及其点评 议论 散文类
【要求】
社会的变化引起人们对富有与欢乐的讨论。人们开始认为富有与欢乐并非必然相联系,穷人一样有他们的欢乐。你会在富有与欢乐之间作出什么选择,请你就常人的看法和你自己的看法写简短文。
【范文】
Wealthy and Happy
Wealth and happiness are not necessarily related to each other.
First of all, we have to believe that wealthy people are more likely to be happy than poor
ones. Because wealthy people do not have to worry about their work and bread, which are usually the causes of trouble to the poor.
But in this world, happiness does not belong to the rich only. The poor have an equal right
to it. So long as the poor are satisfied with themselves and their condition, they feel happy.
I think it would be perfect to be both wealthy and happy. But if the two can not be held at
the same time, I would rather choose happiness.
Money may be the husk of many things, but not the kernel.
【评语】
富有与欢乐是一个赋有哲学意义的问题:一个是物质条件,一个是心理感觉。不同的人应该允许有不同的看法。本文开篇阐述了常人的观点,按着从正、反两个方面辩证阐述二者的关系,最后阐明自己的观点,显得说理充分,让人信服。写这类主观性题目,个人观点必须明确。
【要求】
We Learn More Outside the Classroom。根据你的个人角度,谈谈你对课堂内、课堂外的知识与实践的看法。
【范文】
We Learn more Outside the Classroom
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I believe we learn more outside the classroom than we do inside. When we are
talking with friends, listening to radio or watching TV, or reading a book which we love but is not required by our teachers, we are learning something that may be very important for our future life.
In class, we can only learn how to learn. Just as the old saying go, we can not learn how to plant vegetables or how to make clothes just inside a classroom with its rows of desks and chairs and a blackboard. We have to practice what we learn outside of the classroom.
We should not confine ourselves to the classroom. We should go out of the classroom, see the world and talk to others as much as we can.
【评语】
本文没有罗列事例进行长篇累述,从日常生活小情节入手,以事实说明,在今天这个
社会里,学知识渠道的多样性,让人可以信服。作文并非文字堆砌,而在于说明道理,力求
客观真实。
【要求】
要求:旅游事业对我国具有举足轻重的作用。请以Ways to Improve China's
Tourism为题为我国旅游事业的发展提几点建议。(提示:扩大宣传,改善旅游
设施,提高服务质量??)
【范文】
Ways to Improve china's tourism
Tourism is now being a major industry throughout the world. However, tourism in China is not as developed as it should be. If the following is done, China's tourism will definitely be improved.
First, our places of interest should be better advertised throughout the world to attract more
tourists. Second, facilities should be provided to ensure that tourists enjoy their trip. Finally, the quality of service should be improved.
Don't tell people their ideas are bad unless you've got a good one.
【评语】
本文第一段提出问题,第二段解决问题,“first”,“second”,“finally”
等词的使用,使整篇文章条理格外清晰。
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【要求】
要求:近年来,水污染现状越来越令人担忧。针对此,各种防污治污工程也相继展开,尽管水在人们生活中的地位无可替代,但人们却视而不见,尤其是污染根源——排污的工厂企业。请你对水污染情况作一分析。
【范文】
Water Pollution
Water is recognized as the source of life. However, this source is in trouble and we are
faced with the problem of water pollution.
Polluted water carries poisonous chemicals to rivers and seas, poisoning animals and
infecting our drinking water. Water is mainly polluted by industrial wastes.
For example, water ing from the paper----making factories will pollute the clean water
near the factories.
The quality of water directly influences our health, and water resources are limited on earth.
So, effective measures should be taken immediately to secure our life.
【评语】
本文开篇开门见山,在起首段直接引出论题,使人一下子抓住文章的重要思想,然后层层展开论述,条理清楚,使人对水污染的危害及其产生原因有了一个大致的了解。 追根溯源,会让你的见解更深刻。
【要求】
根据题目,按下面所给提纲写一篇短文。
多看电视对学习、工作的副作用。
多读书的好处。
谈一下你个人的看法。
【范文】
Watch less Television----Read More Books
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There is no doubt that television is a miracle of technology created by man and it gives us many useful and wonderful things. But if a student is continuously exposed to the world of TV, he
will be unable to concentrate on his lessons. And he may eventually fail in his examinations.
On the other hand, one can get knowledge through reading books. From books , one can learn what he doesn't know. Therefore, one can benefit a lot from reading books.
Personally, I think some of the TV programs are interesting and instructive. As a student, I should devote most of my time to reading more useful books.
【评语】
这是一篇提纲式作文。对这种题型,必须先揣摩提纲,明确命题要求,然后根据提纲
层层展开论述,连段成篇,做到意义连贯、中心思想清楚。
【要求】
在二战结束后半个多世纪的今天,战争并没有远离我们。无论是巴尔干、海湾,还是
非洲的大湖地区,克什米尔??都一度成为硝烟弥漫的战场,人民饱受战争与地区冲突的摧
残。请你以战争为题写一篇文章,表明你对战争的看法和立场。
【范文】
War
The word“war”is not unfamiliar to us. We all can form a horrible picture of war. Cities are leveled to the ground; villages are burnt down into ashes; streets are heaped with corpses in which babies struggle in the clutches of their dead mothers.
It is true that war can bring about disasters in the world. Although we have been objecting to war, we never fear it. War is divided into two kinds: just war and unjust war. We are opposed to unjust war, but in favor of just war. By waging just war, the progressive force destroys the old regime and wins liberation. By waging just war, a country defends its sovereignty against aggression.
We Chinese are peace-loving people, and we will never invade other countries. But, if
anyone ventures to impose war on us, we will surely wage a just war to smash him.
【评语】
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本文为议论文,中心论点是中国人民爱好和平,但决不惧怕战争。文章首先描写了战
争的恐怖,接着笔锋一转,指出我们反对战争,但并不惧怕战争,进而指出战争有正义和非
正义之分,我们反对后者,支持前者。最后一部分再次强调主题,阐明中国人民决不侵略别
人,但如果有谁胆敢把战争强加给我们,我们就用正义战争将他摧毁。全文观点鲜明,条理
清晰,字里行间充满了正义感。
【要求】
题目:你将参加校园英语讲演比赛。现在需要写出一份简要的底稿,底稿应包含以下
基本要点。
随着工作时间的缩短,空余时间越来越多了。
如何利用空余时间。
利用空余时间的益处。
题目自拟。
【范文】
Use of Free Time
Some people may be so busy that they never have a spare moment, but it would be hard to find such people in contemporary times. Working hours are shorter and vacations longer, and there are more and more ways to spend the weekends. Aside from eating and sleeping, what do
people do during the many hours when they are not at work or at school?
Use of free time often discloses much about one's tastes, values, interests and personality. What may be one man's leisure, however, might be another man's work. In leisure hours, some may turn to the humanities: literature, magic, art and here we might also mention movies and television. Others participate in sports, politics, voluntary work or hobbies at home. Still others like parties, travelling, or just loafing.
Obviously, the use of free time is a good means of relaxation, but its benefits go beyond
this. All things people do in leisure hours enable them to gratify their wishes. This can contribute to intellectual growth and promote social activities as well.
So the good use of free time will make life rich, colorful and rewarding.
【评语】
这篇文章写得很有水平。说理深入浅出,语言丰富晓畅,例证详实,句式灵活多变,
使得文章生动并吸引人。开篇用问句,引出下文;结尾点题,总结全文。并且很有文学性。
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【要求】
暑假就要到了,许多同学都会选择旅游作为度假的一种方式。的确,旅游对一个人的
身心健康颇有好处。那么就请你以下面三句话分别作为三段段首的主题句,写一篇旅游的文
章。
Travel is a very good means of broadening a person's perspective.
Travel may relieve a person of boredom and gloom.
Travelers can choose different modes of transportation which have advantages and disadvantages.
【范文】
Travel
Travel is a very good means of broadening a person's perspective. It makes you
e into contact with different cultures, meet people of different colors and go through peculiar rites and ceremonies. Travelling much, you will not only enrich your knowledge and experiences, but also be aware of the vastness of nature.
Travel may also relieve person of boredom and gloom. Travel brings you enjoyment and attraction. It gives you a pleasant experience, which will disperse your boredom and make you forget whatever annoys you. Travel broadens your mind and leaves you good memories. Later, you may go over these memories and enjoy your past experiences, thus keeping a fresh and sunny mind.
The field's his study, nature was his book.
Travelers can choose different modes of transportation which have advantages and disadvantages. Airplanes are the fastest but also the most expensive. Buses and trains are less expensive, but they soon make you feel cramped and unfortable. Ships provide you with
fort unless you get seasick. Most people can afford traveling by bicycle, which, although slow, can limber up your muscles and get you closer to nature.
【评语】
本文首先陈述了旅游能够开阔人们眼界的原因,接着指出为什么旅游能够消除烦闷、
抑郁的心情,最后说明进行旅游可采取的不同交通工具的优缺点。本篇各段解释言简意明,
主题突出。“e into contact with?”,“enrich you knowledge and
experiences”,“be aware of the vastness of nature”,“disperse your
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boredom”,“broaden your mind”等词语的恰当搭配,生动而准确地表现出了旅游的益处。
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作文六:《英语作文 范文及其点评 议论 散文类5》6500字
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英语作文 范文及其点评 议论 散文类5
he News Media
【要求】
请写一篇关于现在社会上宣传媒体的文章。
【范文】
The News Media
The news media consists of radio, television, newspapers and the Internet.
Newspapers are the oldest form of municating the news. Today many people still
begin their day by reading the morning newspaper while having breakfast.
Newspapers continue to influence how we view events around us.
The invention of the radio had a tremendous influence on the world. It is able to bring
up-to-minute news to distant places in a matter of seconds. The development of the radio has made the world a smaller place.
Television is a recently developed means of munication. Being able to see visual images
has greatly influenced humanity's perceptions of world events. Each day television changes our perceptions of life.
The Internet is now booming. In the goverment, in school or in business, people enjoy it. Soon, the Internet will be found in every home, too. We can obtain information from it, shop
through it, municate with it??The Internet helps make things simpler and easier for us.
【评语】
按照时间的顺序描述各种媒体,并注意体现其不同的特点。提供的段落主要是为了体
现文章的整体思路,较之全篇构思,两段落展开较为容易。
【要求】
现代人获取新闻的途径多种多样,但主要有四种:报纸、杂志、广播和电视。请你写
一篇短文,分析一下这四种途径各有什么特点。
【范文】
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The News Media
There are four main ways for people to be informed about the news: newspapers, magazines, radio and TV news broadcasts. A person may use one or all of these sources for information. Each source is useful in its own way.
Newspapers and magazines can give much information about a particular event. They usually provide some history of the event and some of its causes and effects. Sometimes they also give an opinion or point of views on a particular development. Many people may enjoy reading a newspaper or magazine while waiting for a bus or before going to sleep. Thus they can bee informed without spending much time.
Radio and television can help a person to be well informed about what is happening each
day. They always keep people widely and promptly informed. It is also possible to listen to the
radio or watch TV and do something else at the same time.
Many people can even listen to the news on their car radio while driving. That's one of the reasons why radio and television are being more and more popular with the people who want to be informed about the news.
【评语】
该文思路清晰,作者将报纸和杂志、广播和电视分为两组分别论述了其特点,内容合
乎情理,表达清楚准确。
现在有一个非常时髦的词叫“媒体帝国主义”。
The Pen
【要求】
以“笔”为题,写一篇100字左右的短文。
【范文】
The Pen
Whatever you are, you cannot do without a pen. You may express yourself by speech, but it is only through the pen that your messages can be recorded and passed on. That is why we have
been able to know our history. Besides, the moment our pen scratches on the paper, it seems as if
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our thoughts are floating like a boat, traveling on an unending journey around a much more colorful world than could ever be imagined. So while the lazy are trying hard to avoid the
trouble of using the pen, the wise can hardly wait to make the best use of it to create a joyful and meaningful life.
【评语】
题目较有难度。本文中心明确,文笔流畅、生动。结尾句寓意深长,深化了主题。
辨明词义,牢记搭配。
The profession I would like to take up
【要求】
你长大后想从事什么样的职业,选择你最想作的一种工作写一篇100字左右的英语
短文。在文中谈谈你为什么要选择这种职业的理由以及这种职业的特点。文章的
题目是“The profession I would like to take up”。
【范文】
The profession I would like to take up
In this society, we can choose between many professions. For example, one can be a worker,
a teacher, a clerk, a novelist, a journalist, a doctor, a singer or a nurse. Which profession I like most? Among all, I think, when I grow up, I wish to be a teacher.
In my eyes, teaching is the most important and noblest profession in the world.
Of all the professions, maybe it's not the most successful one, but in terms of the cultivation of intellectual powers, none is more decisive than teaching. Whether a country is strong or weak
depends on the general level of education of her citizens, therefore, teachers play an important role in society.
Teachers need to have a wide knowledge. That is why a prospective teacher should remember that knowledge is a matter of scientific learning and neither dishonesty nor conceit is
permitted. On the contrary, what is required is honesty and modesty.
【评语】
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该文清晰明朗,从开篇即提出“现在世界上有那么多职业,我最喜欢的是哪一种呢,”
然后明确地表达出中心思想:“我将来想做一个教师”。第二段,从对比的角度说出教师的
伟大和平凡,言简意赅。第三段,则从另一个角度,说出作一名教师应该具备的素质。
The Spelling System of the English Language
【要求】
学年末,老师让大家总结一下一年来学习英语的体会。请你对于英语的拼写规则谈谈
你的感想。内容如下:
英语中最困难也是最让人捉摸不清的一个方面就是它的拼写规则。
一个单词的发音和它的拼写之间经常存在着差异。
人们并不是总是能从一个单词的发音来判断它的拼写,也不能根据其拼写来正确发音。
比如说,英语中的[M]这个音就有十二种拼写形式:shoe, nation, schist, ocean,
sure, mission, machine, special, mansion, nauseous, conscious and anxious。举一个相反的例子,(ou)这个元音组合可以有五种发音方式,如在
through, although, thought, tough和out这五个单词中的发音。
【范文】
The Spelling System of the English Language
One of the most difficult and confusing aspects of the English language is its spelling system. There is often a discrepancy between the pronunciation of a word and its spelling. One cannot always tell how to spell a word by its pronunciation nor how to pronounce it by its spelling. For example, there are twelve different ways to spell the sound[M]in English: shoe, nation,
schist, ocean, sure, mission, mac hine, special, mansion, nauseous, conscious and anxious are all examples of the different spellings for this sound. To give an opposite example, the vowel bination(ou) can be pronounced in at least five different ways, as in the words through, although, thought, tough and out.
【评语】
文章论点突出,论据充分,既有抽象的规律概括,又有实例辅助说明。语言高度精炼,
句子结构紧凑。
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The value of Friends
【要求】
请以友谊为内容写一篇短文,阐明你对友谊的看法。字数80?100。
【范文】
The value of Friends
When you are lonely, do you like to have someone to cheer you up? When you are in trouble, do you like to have somebody to consult with and to help you out? When you are interested in something, do you like someone to enjoy it with you?
These and many other similar questions may be asked. The answers will always be“yes ”, and the persons desired are friends.
Doctors can cure out diseases with medicine, but who can release us from mental suffering
if we have no friends? In most cases, it is a friend who can make you happy. A good friend shares
your troubles, and he helps you solve your difficult problems that you may encounter.
【评语】
文章以三个问句开头,间接肯定了友谊的作用,接着对友谊进行了进一步阐述。文字流畅,表达贴切,内容切题。
Should old acqueitances be forgetten?(旧日朋友岂能相忘。)
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作文七:《英语作文 范文及其点评 议论 散文类4》6700字
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英语作文 范文及其点评 议论 散文类4
Stamps
【要求】
请写一篇关于邮票的文章,包括如下要点:
集邮可以增长知识。
邮票可以增值,有人利用集邮获得。
每当新邮票发行的时候。
字数:80左右。
【范文】
Stamps
Stamps can be put on an envelope, allowing us to send a letter from one place to another
place. Stamp-collecting is a rewarding hobby. You can learn many things, such as the geography
and history of a country. The stamps can also be a good investment. Many stamp-collectors go to
the post office when new stamps are issued. They put the new stamps on an envelope and post it to
themselves.
【评语】
本文主题没有偏离题目要求的内容,条理清晰。从各方面论述了邮票的作用。
中国最早的邮票是什么,
答案:清朝发行的大龙邮票
Study Abroad
【要求】
你的同班同学李明下学期要去美国读书。临走之前,你们谈了许多出国留学的问题。
近年来,出国留学很时兴,其中有利有弊。在国外可以学到许多先进的科学知识,接触不同
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的文化氛围。出国也有许多现实困难,比如语言障碍,经济问题。但你还是认为出国利大于
弊,可以尝试一下。请以此为核心把你的观点整理成一篇100字左右的短文。
【范文】
Study Abroad
In recent years, studying abroad has flourished. Thousands of schloars and students have
gone to foreign countries to study. Many people are sparing no effort in applying for going
abroad.
Attending schools abroad has many advantages. In the first place, students who have studied abroad can act as mediators between peoples of different cultures so as to promote international
understanding. Secondly, we can learn much more advanced knowledge of science and technology from the foreign countries. Thirdly, we can enjoy the contact with new and different cultures so as to increase the awareness of our own culture. Fourthly, we can learn a foreign language more quickly.
However, studying abroad may have disadvantages such as language barrier in the first few months or financial difficulties before getting a scholarship. In spite of these, the advantages greatly outweigh the disadvantages. It is advisable to attend schools abroad.
【评语】
这是一篇议论文。作者首先提出问题:近年来,出国留学很时兴,许多人出国深造。
作者分析了出国学习的利弊。作者的结论是:出国深造利大于弊,是可取的。
树高千尺 眷念是根
【要求】
Studying Abroad. 现在越来越多人想出国留学,一些人是想出国深造为将来祖
国的建设添砖加瓦,也有的人只想出国,享受一种舒适的生活,你对此怎样看待。
写一短文就以上提示谈谈你的看法。
【范文】
Studying Abroad
In recent years, more and more people want to study abroad. In foreign countries, there is a lot of advanced knowledge, which is of great use to our country. Some people want to learn
abroad in order to benefit our country.
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However, there are also some people who go abroad for some other purposes. They simply want to find a job there and enjoy a fortable life. They forget that their motherland needs them.
So we should not say studying abroad is a good thing or bad thing. I hope those who study abroad will e back. We will work together to make a better life for ourselves.
【评语】
高考作文一般不会要求十分详尽的论述,而着重考察考生表词达意的完整和准确。因
此,本文需要考生从提示入手,就两方面阐述看法,而不需要论证。范文显得条理清楚,结
构严谨,词意中肯,值得借鉴。
“祖国母亲”一词英语也常表达为“Father land”
Telephones
【要求】
电话为现代人之间彼此沟通提供了一个方便而有效的途径。请你根据下面的提纲,围
绕电话这个主题写一篇短文。
电话越来越普及了。电话有许多用途。但是,电话有时也很恼人。
【范文】
Telephones
Telephones are among the most popular and convenient devices ever invented. Since their invention, they have provided much convenience in all kinds of life. They enable a timely
exchange of information, however far apart people may be from each other. Telephones help save not only time, energy, but money as well. So they are weled by more and more people.
Telephones have been useful in many ways. They may help you obtain information in a paratively quick way. The timely information will place you in an advantageous position in
a world of petition when it es to decision making related to your business. Besides, if you want to make an appointment with others, you might wish to use a telephone to get it arranged beforehand, to avoid inconvenience caused by your unexpected arrival.
However, the telephone can be annoying sometimes. Just imagine you are sound asleep when you are startled awake by the telephone rings only to find it is a wrong call. Nothing is
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more annoying than that. You have to answer one call after another, whether it is necessary or not. Nevertheless, all these are unimportant, pared with the convenience telephones provide.
【评语】
该文内容切题,主题突出。句子与句子之间衔接自然,句式的变化使文章显得紧凑连
贯。用词准确,表达生动。
The 21st Century
【要求】
世纪的钟声即将敲起。对于一个世纪,人类充满了新奇的憧憬和展望。在你心目中21
世纪将会是什么样,请以“The 21st Century”为题目,写一篇100个单词左右
的英语短文,谈谈21世纪里学校或者家庭的具体变化。文章的第一句已经写好
如下:“Life in the 21st century must be very interesting”。
【范文】
The 21st Century
Life in the 21st century must be very interesting. Perhaps we will be able to go on holiday to
the moon, and some scientists will live under the sea. Perhaps we will have video telephones in every house. When we talk on the phone, we'll be able to see the person on the other end of the
line.
Perhaps we will have puters in every classroom, and they will help us to do lots of things such as solving difficult mathematical problems, reviewing our lessons and doing our
homework. Perhaps some children won't need to go to school every day. They might be able to study at home because there will be more educational programs on radio and television.
Maybe at that time every family will have a robot to do all kinds of housework for them. Then what shall we do at that time? I think we may have more time to study and learn how to use and control these machines. Well, let's wait till the 21st century.
【评语】
这篇文章是根据题目对于21世纪的一种趣想。开篇既谈了一种对于未来发达的
科技和服务措施的憧憬。然后具体到作为一名学生,最关心的是教学条件的改善
和发展,如何的方便。最后一段是关于家庭的改变,“well, let's wait till the
21st century.”结尾充满希望。
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The attraction of Entering Universities
【要求】
学校英语电台在高考临近之际开办了一个高考专栏,电台台长小张请你为专栏写一篇
以“The attraction of Entering Universities”为题的开播语,鼓励毕业生
做好最后的冲刺,同时以平常的心态对待考试结果。小张为你提供了大致的纲要。
进入大学学习是很多年轻人的愿望。
但是竞争是非常激烈的。
上大学并不是唯一的出路。
【范文】
The attraction of Entering Universities
Universities are the place for training scientists, engineers, doctors and teachers. As
institutions of high learning, universities award degrees to students who have mastered the required knowledge in their majors. The university diploma is essential for a person's future career. For these reasons, nearly all young people are eager to enter universities.
The present number of universities China can't meet people's need for higher education.
Every year only a small number of middle school graduates are lucky enough to gain the admission. The majority of them are kept away from universities. That accounts for an acute
petition.
Those who are not admitted to universities should not lose heart. One may study well by
himself and develop abilities in the working post. If possible, one may attend correspondence
courses and other courses or classes for adult higher education. Examples abound that a person
achieves success self-study.
【评语】
文章按所给的纲要从三方面展开内容。条理清晰,语言朴实,表达准确。用词和句式
总体上讲较为简单,适合于广播之用。
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作文八:《英语作文 范文及其点评 议论 散文类2》6000字
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英语作文 范文及其点评 议论 散文类2
Electricity
【要求】
为了配合国际能源周活动,学校英语周报要发行一期能源特刊,总编周老师约你围绕
“电”这个主题写一篇稿,并给出了提纲。
电在我们的社会中发挥着至关重要的作用。
如果没有电,??
由此看来,??
【范文】
Electricity
Electricity plays a vital role in our society. First of all, electricity is used for lighting. Electric lamps illuminate millions of families, bringing people brightness, fort and convenience. Secondly, in industry, as one source of energy, electricity is used to drive machines. It helps to raise productivity, which makes it possible for mankind to produce a great quantity of goods. Moreover, electrified trains, films, televisions and refrigerators are all based on electricity.
If the world were deprived of electricity, the whole society would be unable to function in its normal way. Cities would be plunged into darkness, industrial production would be reduced to standstill, and all electric apparatus would stop working. In shout, people would feel totally helpless.
Therefore, on the one hand, we must waste no electricity, on the other we should develop our electric industry so as to generate sufficient electric power to meet the need of society.
【评语】
本文根据题目给出的提示展开议论。第一段举出事实说明电在当今社会所起的巨大作
用;第二段写如果没有电,人类社会就无法正常运转;第三段写既然电如此重要,我们应该
大力发展电力工业,并节约用电。全文层次分明,主题突出。举例恰当, 语言简练,表
达清楚。
Examinations
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【要求】
每个学生在其学习生涯中都会经历大大小小无数次的考试。每个人对考试的看法都不
相同,有人认为考试是促进学习的手段,而有人则认为考试是一种出题人的主观评价,耗费
学生的精力,阻碍他们学习更多的新知识。那么考试到底有什么作用呢,请你从下面三个方
面入手以考试为题写一篇文章。
考试通常被认为是促进学生学习的手段。
但不同的人对考试看法不同。
如何利用考试这一手段更好地促进学习。
【范文】
Examinations
Examinations have generally been regarded as a means to stimulate students to make greater efforts to study. However, different people have different ideas about examinations.
Some people believe that examinations can help students go over what they have learnt and
find out their weak points in studying. They are almost sure that if examinations were cancelled,
most students would not study hard. But others think that examinations are a form of subjective
assessment and cannot reflect a student's ability and talent. Usually students spend so many hours
preparing for examinations that they have no time lift to learn new knowledge.
Now the most important thing is to reform examinations. The purpose of examinations
should be not only to help students review and assess what they have already learnt but also to encourage them to study hard and raise their abilities to analyze and solve problems.
【评语】
本文按照题目所给的三个方面分为三段。首段用一句话简要概括了普遍的观点,而后
用“However”一词引出不同的人有不同的看法,为第二段做好了铺垫。第二段
叙述了两种具有代表性的看法,条理清晰,逻辑严密。末段谈到了要通过改革使
考试能够更有效地达到促进学习的目的。全文三段之间连接自然顺畅,内容切题,
行文简洁,表达准确。
Fuels of the Future
【要求】
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在学校的科学宣传周活动中,你应邀以英文写一篇关于未来能源的短文。其大意如下:
在矿物原料日益减少的挑战下,人类正在尽力开发替代能源。
一种是核能。但由于使用核能会产生有害的核废料,以及在核电站有核爆炸的危险,将核能投入大规模使用还有很长的一段路要走。
人类通过使用先进技术,还可以开发利用太阳能。太阳能可以被用来发电,和为飞机提供动力。
此外,风能的开发也正在进行中。面对能源危机,人类除了开发这些替代能源之外别无选择。
【范文】
Fuels of the Future
Challenged by the depletion of the world's fossil fuels, man is trying to develop alternate energy resources.
One possibility is nuclear energy, but because of the harmful nuclear waste it will produce
and the danger of atomic explosion in the nuclear power plant, there is still a long way to go to
put nuclear energy into use on a large scale.
By the use of advanced technology, man can take advantage of solar energy, this can be used
to produce electricity so as to provide power for airplanes.
In addition, research on wind energy is under way.
In the face of energy crisis, man has no choice but to explore these
alternate energy resources.
【评语】
文章介绍了几中可替代矿物燃料的能源,主次分明,详略得当。文章虽短,但结构完整。语言精练,定语从句、状语从句等复合句的运用提高了文章水准,使行文紧凑。“on a large scale”、“By the use of ”、“take advantage of ”、“so as to ”、“under way ”、“In the face of”和“no?but”等结构的运用准确恰当,为文章增色不少。
Hobbies
【要求】
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“业余爱好”是英文写作中经常涉及的题材。请你围绕下面三个方面内容以
“Hobbies”为题写一篇文章。
业余爱好的益处。
不同的人有不同的爱好。
选择业余爱好时应注意的问题。
【范文】
Hobbies
Hobbies are leisure time interest or activity taken up for pleasure. A good hobby can broaden our knowledge and help us develop a certain skill. It relieves us of fatigue, relaxes our mind, and enlivens our life. By pursuing a good hobby, we keep a healthy body and a sunny
character.
There are various hobbies in everyday life. Some people enjoy collecting stamps or coins.
Some like to play chess or go fishing. Knitting, raising birds, growing flowers and keeping pany with pets also attract many people. As one man's meat is another man's poison, it is
hard to tell that one hobby is preferable to another.
The hobby we choose must be sound. Besides, it must suit the amount of time and money we
can afford. That is because we have only limited spare time, and we do not want the hobby to
bring a financial burden to us.
【评语】
本篇文章按照题目所给出的要点,从三个方面谈业余爱好。全文观点正确,语言朴实,条理清楚。
【要求】
每个人都有自己的爱好,有些人喜欢集邮,有些人喜欢跳舞,这些个人爱好为我们的生活增添了不少色彩。请以“Hobbies”为题写一篇短文,并结合你自己的经历谈谈你对“Hobbies”的看法。
【范文】
Hobbies
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Almost everyone has a hobby. A hobby can provide us with interest, enjoyment,
friendship, knowledge and relaxation. It can be something from which we learn more about
ourselves and the world, It helps both manual and mental workers relax after periods of hard work. It also helps improve a person's mental and physical health.
Different people have different hobbies. Some paint pictures, sing pop songs, perform on musical instruments and enjoy collecting coins or stamps; others raise flowers, go fishing, hunt animals or spend their time on sports. Anyone, rich or poor, old or young, sick or healthy, can follow a satisfying hobby.
As for me, I like sports very much. Sometimes I play tennis or badminton or go swimming. Sometimes I exercise alone and go running regularly in the morning. whichever I choose, if I exercise regularly,I will be sure to improve my health.
【评语】
该文能紧扣题意,语言很流畅。开头先介绍个人爱好的益处,然后从总的角度出发,
介绍个人不同的兴趣爱好,最后再“过渡到自己。之中运用的一些习惯短语也很恰当,如
“provide sb. with sth.”.“learn
about ”.“perform on”等等。人无癖 难成教
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作文九:《英语作文范文及其点评议论散文类1》6400字
英语作文 范文及其点评 议论 散文类1
【要求】
以青年努力上进为内容作文,体裁不限,记叙、议论、抒情均可。注意:要讲求实际,
内容充实,不要走讲大话、空话的老套。字数100—150。
【范文】
Forward
Forward! Forward! There lies before you the high road to success; there stands the splendid mansion awaiting your presence; there is the throne for you to mount and the crown for you to wear. In short, there is beauty and glory. How promising it is when you go forward. Much fertile land is lying before you for cultivation; many precious mines of gold and silver are for you to explore; many railways for you to build; and many steamship lines for you to open. Natural resources should be developed. What an ever brilliant fame is in store for you! What a termendous task is laid upon your shoulders. Accept the task, and accept the fame. Young men: pay attention to this. Forward! Forward!
Time and tide wait for no man.
【评语】
这是一篇小散文。本文特色在于多处排比和押韵的运用,因而琅琅上口。行文的节奏
轻快而不失稳重,读来更象一篇催人奋进的即席演说。
【要求】
你有过等待的经历吗,如果虽然等了很久,最后还是没等到,那又会怎么样呢,写下
你的感觉吧。不少于100字。
【范文】
Just for Some Stamps
I don't know how it is that whenever I go to a post office, I always find people have some long and plicated business to go. Only ing in to buy some stamps, I am obliged to wait
patiently while some annoying people take ten minutes to plete a form that even a child can
fill out in one minute. People in other queues move quickly forward to take their turn and are served by cheerful smiling clerks. Sometimes feeling that I cannot endure waiting in my
motionless queue any longer, I decide to join another one. It may be longer, but at least it is moving. This turns out to be the worst thing I could have done.
Finally my turn es. The clerk pushes forward a printed sign saying“CLOSED” and
without a smile says briefly:“Sorry, going to lunch.”
I wait and wait, but?
【评语】
这是一段精彩的小幅描写,因为等待的焦急心理,及至于对别人的不满而咒骂,都很
生动,尤其是残酷性的结尾更是出人意料。选材必须是自己熟悉的,这一点很重要。
Choosing an Appropriate University and a Major
【要求】
填报志愿对于每个高三毕业生而言都是一件大事。学生家长们对此自然也是关注倍至。
在这个过程中,家长和孩子难免会有意见不一致的时候,那么这时应该听从谁的意愿呢,请
你根据以下的提纲写一篇文章。
对于学生及父母来说,这是一个非常重要的问题。
谁是主宰者,父母还是学生。
你的评论。
【范文】
Choosing an Appropriate University and a Major
Choosing an appropriate university and a major is a mon concern that worries both
students and their parents. By tradition, a famous university or an excellent major means a successful career in the future.
Who should be seriously involved in this problem, students or their parents? Usually
many parents impose their decisions on their children. They think that they know more than their young and they have more experience. However, they should leave enough room for the students to do whatever they want to. If the students choose a major which they are interested in, they will exert their effort to work and study future and they want their dreams to e true. They would like to choose their own majors.
This problem is worthy of our attention. Parents should respect their children's decisions and at the same time students should also take their parent's advice into consideration.
【评语】
该文围绕题目展开论述,内容充实,层次清楚。行文流畅,词语搭配得当,表达清楚。
Choosing My Major
【要求】你要选择一所什么大学的什么专业,为什么,
【范文】
Choosing My Major
Born in a small village in Shanxi Province, I had never experienced anything exciting before I turned 17. I had spent 6 years in primary school and another six in middle school, where I ranked among the top students. Life was extremely simple during those twelve years. For diversion, I enjoyed reading novels and watching TV programs and films. In my imagination I traveled to all those places described in the books or shown on the screen. Once I put my imaginary travels on
paper and won a prize in a country wide position contest. So encouraged, I declared my intention of studying journalism at Ren Min University in Beijing. Everybody in my family opposed my decision, saying that I was too young to be on my own. Although I felt a bit intimidated by Ren Min University's reputation, I finally applied for this famous university.
【评语】
本文的一个突出特点是行文流畅,语言简易通顺,毫无板滞之处。原因、事实等等,
都非常清晰,而且句式变化多,词语运用灵活,表现出作者较好的驾驭语言的能力。
He laughs best who laughs last.(谁笑到最后,谁就笑得最甜。)
Decision
【要求】
有人认为“就算作出了错误的决定,也比遇事没有主意好得多~”你同意吗,请写出
充足的理由表明你的观点。
论据充分。论证要可信。分析清楚,语言明白流畅。
【范文】
Decision
A person's journey through life might be seen as a series of decisions for the better and for the worse. So making a decision is a most important thing in a person's life. I follow the reasoning that when a person is in dilemma, it's usually best to do something. Moreover, when a person genuinely tries to change his circumstances, a bad decision can turn out for the better.
Scientists are often aware of the problems of decision making. Einstein was deeply
concerned about the destructive effects of the “miracle ”of nuclear power. Yet the
scientists of his generation also saw the potential benefits of nuclear energy. Like many scientists, he believed that the decision to create----to strive for progress----is the purpose of learning. Theories of scientific progress rest on the assumption that an invention or
discovery will produce more good than evil.
So I support the statement that it is better to make a wrong decision than to make none at all.
【评语】
文章开篇点题,阐明了“作出决定”在一生中的重要性,接下来又从科学的角度,点
明“作出决定”在科学研究中的作用,从而支持了文章的论点:“就算作出了错误的决定,
也比遇事没有主意好得多~”结尾再一次点题,以总结全文,呼应开篇。
优柔寡断的人常说To do or not to do, is a problem.
Dictionary
【要求】
字典是我们学习、生活中的好帮手,而且它会随着你的不断使用而变得越来越娴熟。
但是,我们也不能完全依靠字典,要在具体的日常生活实践中掌握语言技能。请以
“Dictionary”为题,写一篇100字左右的英语短文,要求包括以上内容。
【范文】
Dictionary
A dictionary is like a teacher who never sleeps. Whenever you e across a new word, just
consult it and you will get the right meaning. Every student should have a dictionary at hand. As
a study aid, it is convenient, inexpensive and very helpful.
Skills will develop with your continual use of various dictionaries. The more you use them,
the more familiar you will bee with them. In time you will bee quite skilled in finding
the page, scanning the entries and locating the meaning of new words.
But you should keep one thing in mind. As a language student, you should never bee to much attached to dictionaries. Basic language skills do not e from dictionaries but from your practice. Expose yourself to the language by listening, speaking, reading and writing more and that is the only way to master a language.
【评语】
该文的用语简练,清晰。从开篇起,谈了字典的用途,并作为学习的好帮手。第二段,
谈字典应该多用,有第一句作为中心意思,然后围绕阐释。在最后一段里,提醒我们不能光
靠字典,而应该多用于实践,才能真正掌握语言。段落中有“but”,起到转折的用途。
A miss is as good as a mile.(谬以毫厘,差之千里。)
作文十:《英语作文 范文及其点评 议论 散文类3》7100字
------精品文档!值得拥有~------
英语作文 范文及其点评 议论 散文类3
If I Were a College Student
【要求】
以“假如我是个大学生”为题,写一篇100字左右的短文。
【范文】
If I Were a College Student
Were I a college student, I would be the happiest person in the world. I might put aside the heavy work load of the senior high school days and pursue my favorite hobby----painting. Since college life is meant to be independent, I might give free scope to my real talent. Furthermore, I might participate in social and national reconstruction projects. I would abide by my principles by
reading more and enriching myself so that I might be of greater use to society upon graduation instead of living up to the name of the so-called college student who goofs off all four years at his university.
【评语】
本文是虚拟语气的作文,全部时态与现在事实相反,故句中的助动词一定要用过去式。
文章文笔流畅,过渡自然。
晴空雀鸟排云上,便引诗情至碧霄
Modern World
【要求】
现代社会是一信息社会,信息在现代国家中占有举足轻重的地位。试对现代社会中信
息的重要性、获取信息的主要手段及信息在未来社会中的作用,发表自己的看法。
【范文】
Modern World
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In the modern world, it is important to be well informed. Success in many fields depends on getting the latest information. At the same time, failure in policy making often results from the
lack of necessary information. That is why we call the current era the Information Age.
There are many means of getting information, which enables us to keep up with what is going on in the world. First, we read newspapers and magazines, with give us
many kinds of information such as local news, weather reports and sports news.
Second, we listen to the news on radio and watch it on television. No doubt, there are still many other means of getting information. As far as the role of information in the future is concerned. I believe that information will play a more and more important role in people's life.
【评语】
本文成功之处在于其平行化的结构。本文句型结构整齐、紧凑,句子生动、有力,鲜
明感人。且长短句交替使用,避免了单调,增强了句子的感染力。
Newspaper
【要求】
相信每一个同学都看报纸的习惯,报纸能为我们提供各个方面的消息,如体育、时事、
商务和娱乐等信息。请你写一篇文章告诉大家你最喜欢看哪一方面的信息,并解释原因。
【范文】
Newspaper
Newspapers contain many information topics such as sports, current events, business and entertainment. I like to read the sports topics most. I have great interest in sports, especially in football. Every weekend, I will buy two kinds of newspapers. They are Weekend of Sports and News of Soccer. In weekdays, when I open the daily newspapers, the first topics I look for are of course sports events.
You can see a live tournament on TV, and you can get the information of current events, business and entertainment on TV. But there is a unique topic you can only read from the sports line in newspaper, that is the ments of an exciting game. After you watched and shouted in front of the TV set and got the result of the game, you can sit in a fortable chair, hold the newspaper and read what the coach said, what the famous specialist said and what the players felt when they won or lost in the petition.
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On the other hand, the sports columns of newspapers often serve as a guidance to the sports lovers. It introduces some sports that are not familiar to us, and forecasts some important events that will happen in some countries in the future, etc.
Now, the 3rd World Cup of Women's Soccer is holding in the U.S. A.. What a pleasure to watch the live game at night, to sleep in the morning and to read the ments of the
newspaper in the afternoon. I always read the sports topics in the newspaper.
【评语】
该文首段,作者即开门见山指明自己的观点,并通过事实说明自己对体育新闻的喜好
程序。第二第三段中,作者着重阐述了报纸体育新闻的优越之处,论述合理,具有说服力。
末段结合当时的情况通过写正在进行的女足世界杯赛,再一次强化主题。全文结构清楚而完
整,感情真挚,语言生动,表达准确。
媒体是否过多的干预了我们的生活,写出你的观点。
Reading
【要求】
读书是许多人的兴趣爱好。一方面,一些书是娱乐消遣性的,它可以使人放松;另一
方面,一些书是知识性的,读它可以使人增长才干,开阔眼界。请你谈谈你对读书的看法。
【范文】
Reading
One of the most popular hobbies among people is reading books. Many people prefer
spending their spare time in reading books.
Why is reading popular? For one thing, just as the saying goes, books are the source of
wisdom. Through reading books. We get new knowledge about nature, society and many other
things. And for the other, books make our life filled with joys and happiness.
In a word, We should read more valuable books.
【评语】
写作文时,通过恰当地运用一些连词,过渡词,可以使逻辑更为清晰分明。本文中的
“For one thing”、“For the other ”、“In a word”等过渡词或连贯词的
运用,使得全文语言流畅,逻辑清晰,表达规范。
To read without reflecting is like to eat without digesting.(学而不思,如食而不化。)
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【要求】
学校读书节闭幕之际,老师让大家以读书为题写一篇短文,作为活动的总结。文章应
分为两部分。第一部分,主要讲要养成读书习惯,以书为良师益友,既能增长才干、丰富知
识,又能得到娱乐。第二部分,写书的内容浩如烟海,读者应选择书籍进行阅读。
【范文】
Reading
Happy is a man who has acquired the habit of reading in spare time. Books instruct and
entertain you. By keeping pany with them, you will never feel lonely and dull. You see all
kinds of characters moving and acting one the pages, and you hear all kinds of counsels. Reading books, you learn and accumulate knowledge, and gradually bee wise and intelligent. In addition, your vocabulary enlarged and your writing ability improved.
Books cover a vast number of subjects. So it is essential for you to choose good and suitable
books to read. There are serious books such as textbooks, which impart solid knowledge. There are light books such as novels, which divert and relax the reader. But, whatever books you choose,
they must be sound and healthy. In no way should you lay your hands on salacious and low interest ones, for they may contaminate your mind and lead you astray.
【评语】
本文按照题目提示的两个方面对读书这一主题进行了论述,内容充实,观点正确。语
言流畅生动,用词恰当准确。
Good readers are good at finding good books.
Smoking
【要求】
要求:现在,社会上吸烟者的数量十分庞大,其中也不乏青少年。请你谈谈对这种现
象的看法,提示要点:
吸烟者的心态。
吸烟的危害。
应采取哪些措施禁止吸烟。
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字数为80左右
【范文】
Smoking
Smoking is very popular among people in China. Some of the smokers believe that smoking
can ease their nerves. But they never think of the effect it might have on other people's health. Government authorities should launch an early campaign to educate people on the danger of smoking. Information of the negative effects of particularly the young, could learn of the danger
of the habit.
【评语】
审题准确是本文的一个突出特点。作者既把论述的重点放在了3个提示要点之上,
又没忘题目中涉及到的对青少年的影响。本文详略得当,值得大家学习借鉴。
戒烟嘛,很容易,我已经戒过两千多次了??马克吐温
【要求】
英语课上老师组织大家分组讨论吸烟对人体的危害。作为其中一组的代表,你要把本
组成员的讨论内容进行组织归纳,而后在班上发言。你组成员的讨论要点如下:
吸烟是一种非常不健康的习惯,我们不应沾染。
最主要的是香烟含有尼古丁?? 一种能致癌的有毒物质。据估计90,以上的肺
癌患者都是吸烟者。
从经济上讲,吸烟者需要很多钱来买香烟。这一花费因而成为其家庭一个沉重负担。
此外,吸烟是环境污染的一个罪魁。
总之,吸烟弊大于利。为了你自身和他人的健康,请不要吸烟。
【范文】
Smoking
Smoking is a very unhealthy pastime, which we should avoid.
The main reason is that cigarettes contain nicotine, a kind of poisonous substance that
causes cancer. It is estimated that more than 90 percent of lung cancer victims are smokers.
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Financially, a smoker needs a lot of money to buy cigarettes, and the cost can bee a heavy burden to his family. What is more, smoking is one source of pollution.
On the whole smoking is very harmful and it does no good! For your own health and the health of others, please do not smoke any more!
【评语】
文章结构清晰。首段为主题句,是论点所在;第二段围绕这一主题从健康、经济和环
境三方面进行了简单演绎,“Financially”和“What is more ”二个词语的恰当
运用,明确了文章的层次结构;末段以“One the whole ”开始,预示着本段将
对上文作一总结,内容与首段呼应,又一次强化了论点。
用较多的时间复习基础知识,多看教材。
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